Company Description
Valeo Snackfoods is the combination of Kettle Foods, Tangerine, Big Bear and It’s All Good and is one of the UK’s top 100 grocery brands. It is headquartered in Norwich and Pontefract and employs over 2,000 people. Over the past few years, we have strengthened our portfolio to include the Metcalfe’s popcorn brand and Yellow Chips in Emmeloord, Netherlands. The business in the UK and Europe generates revenues of over £280 million.
Our brands include KETTLE Chips, Metcalfe’s popcorn, Foxes, Poppets, Barratt (Wham!, Fruit Salads, Black Jacks, Refreshers, Sherbet fountain, Dip Dab).
Job Description
As a Brand Manager at Valeo Foods, you will be at the heart of developing and executing marketing strategies for one of our leading food brands. You’ll have the opportunity to shape and drive brand vision, ensure growth in key markets, and work alongside a passionate team to create campaigns that truly resonate with consumers.
1. Develop and execute comprehensive brand plans that drive growth, strengthen brand equity, and elevate consumer loyalty.
2. Lead the development and implementation of innovative, high-impact marketing campaigns across multiple channels.
3. Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
4. Work closely with product development, sales, and digital teams to ensure brand consistency and success in the marketplace.
5. Manage brand budgets and track performance to ensure ROI on all brand-related activities.
Qualifications
1. Good leadership to shape, align and plan.
2. Very strong analytical thinking.
3. Strong capacity to create and embrace change.
4. Strong collaboration skills incl. the capacity to tell people what they need to hear.
5. Very strong “Personal Best” mindset: to seek to be better tomorrow than we are today.
6. Good stewardship of initiatives from the brand plans.
7. Good adaptability to operate at all levels of the organisation.
8. Very strong presentation skills – written and verbal.
9. Very strong ability to work in a fast-paced, dynamic environment.
10. Strong experience of the full marketing mix – from insight generation, problem-solving, target-setting, delivering and measuring.
11. Strong experience in interacting successfully with board-level stakeholders and in collaborating widely with sales.
12. Strong track record of creating change that shaped the thinking and deliver business results.
13. Strong experience in NPD, Go-to-market, internal and external engagement around brand plans.
Additional Information
What we offer you in return
1. £35,000
2. Excellent Career Opportunities
3. Matched pension scheme
4. Death in service
5. Cycle to work scheme
6. Retailer discount platform
7. Staff discount
8. And plenty more.
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