Free Game and Loyalty Lead (Fixed-Term Contract) Location: Sunderland or Gibraltar (Hybrid) Contract: 6 month's Fixed-term Are you passionate about player engagement, rewards, and creating unforgettable experiences? We’re on the lookout for a Free Game and Loyalty Lead to drive the performance of tombola’s flagship free games and loyalty initiatives. This is a fantastic opportunity to shape one of our most iconic player propositions during an exciting phase of growth and innovation. What You’ll Be Doing As Free Game and Loyalty Lead, you’ll play a key role in growing engagement and retention across our player base. You’ll own the strategy, performance, and evolution of our free games and loyalty mechanics, working closely with cross-functional teams to deliver best-in-class customer experiences. Lead and optimise tombola’s free game and loyalty proposition Define key success metrics and KPIs to track impact and performance Collaborate with product, design, data, CRM and content teams to deliver engaging features and campaigns Own the strategic roadmap and identify areas for improvement and innovation Conduct player research and analyse behaviours to continuously improve loyalty and value Ensure alignment with compliance and responsible gambling standards Deliver insights and recommendations to senior stakeholders What We’re Looking For Proven experience in product or marketing roles related to player engagement, loyalty, or gamification Strong commercial mindset—comfortable working with data to drive decisions Experience working in a cross-functional environment with product, design, and CRM teams Excellent project management skills with the ability to prioritise and deliver at pace A customer-obsessed mindset and passion for continuous improvement Confident communicator with strong stakeholder management skills Bonus Points If You Have: Experience in online gaming, gambling, or mobile apps Familiarity with segmentation, personalisation, or loyalty mechanics A love for games and player-centric experiences Why Join tombola? We’re proud to do things differently at tombola. From our unique in-house development teams to our dedication to safer gambling and player wellbeing, we’re committed to creating a brilliant place to work and play. Competitive salary and benefits Private healthcare Free breakfast and lunches in the office Quarterly bonus opportunities tombola merch & perks Hybrid working model Ready to Make an Impact? If you're passionate about loyalty, love data-driven decision making, and want to join a team where your ideas really matter— we’d love to hear from you. This is a fixed-term contract, perfect for someone who’s ready to dive in and make a difference from day one.