Digital Marketing Specialist
The Communication & Marketing department within The Samuel Ginn College of Engineering is seeking candidates for the position of Digital Marketing Specialist.
This role will serve the college’s online recruitment efforts, as well as assist and enhance the entirety of the college’s digital communication and marketing efforts including, but not limited to, on-campus undergraduate and graduate recruiting, development solicitation, corporate relations, research partnerships, underrepresented recruiting, and much more.
The Digital Marketing Specialist (DMS) leads the development, maintenance, and analysis of data sent through marketing channels and third-party applications/add-ons for the college to support its strategic communication and marketing goals. Works with academic units and teams to support the CRM (Salesforce Marketing Cloud) and coordinates strategy and optimization aligned with marketing efforts designed to support faculty, staff, and student recruitment, recognition, development, and engagement. Aids units in the transition from traditional communication approaches and protocols to Marketing Cloud and is responsible for building, maintaining, and continually improving the use of the CRM platform to support communication and engagement with diverse stakeholder groups. Coordinates the development of creative strategies and content and works closely with the Salesforce CRM team to ensure platforms are well integrated, as those internal staff users of the platform are trained for success.
Auburn University is more than just an institution; it’s a vibrant community where real people come together to make a difference. Our commitment to students, employees, communities, and our world runs deep, and it’s reflected in every corner of our campus and beyond.
Essential Functions
* CRM Marketing Integration: Provides overall platform support of Marketing Cloud for the college and builds, maintains, and improves Marketing Cloud user journeys following design and process protocols. Works with CRM Salesforce Team to help facilitate the development, delivery, training, and performance evaluation of strategic communications and digital marketing to the college.
* Marketing and Strategic Communication Coordination: Provides coordination and creative support to strategic projects on behalf of the college’s units, including overseeing current and future digital marketing and communication efforts from initiation to development, implementation, assessment, and modification where needed.
* Social Media: Manages and operates the college’s social media accounts and paid marketing campaigns to align with the college’s strategic communications and marketing objectives.
* Search Engine Optimization and Marketing: Enhance the college’s visibility and reputation through search engine optimization and marketing; enhance undergraduate, graduate, and online enrollment to align with the college’s strategic objectives.
* Performs other duties as assigned.
Minimum Qualifications
Education: Bachelor’s Degree – Degree in Communication, Marketing, Data Management, or related field.
Experience: Five years experience in marketing and communications services.
Substitutions: Indicated education and experience are required; no substitutions allowed.
Minimum Skills, License, and Certifications
Knowledge of Salesforce Marketing Cloud and email marketing best practices are required. Strong interpersonal skills, project management skills, writing and editing for various media (including digital, media, social), skills developing content for digital platforms, integrated marketing, communication skills, and skills developing assessment tools. Experience with Google AdWords, Facebook, X, LinkedIn, and Instagram marketing is required.
Desired Qualifications
Salesforce Marketing Cloud Administrator Certification is desired.
Salary Range: $54,800 - $93,200
EEO Statement: AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law.
#J-18808-Ljbffr