Job Description
MILWAUKEE® Tool is an industry-leading manufacturer of Heavy-Duty Power Tools, Accessories, Outdoor Power Equipment, Hand Tools, Storage and Personal Protective Equipment for Professional Users worldwide.
About the Role:
Reporting directly to the Digital Communication Manager the successful applicant will work across all aspects of Digital Marketing to ensure MILWAUKEE®’s key messages are successfully exposed to the right audiences.
This role is based in Maidenhead, but European travel will be required.
Key Responsibilities:
1. Take ownership of identifying revenue potentials in each trade across EMEA. This modelling should be implemented into the CRM platform and rolled out across Europe.
2. Build central email marketing campaigns across EMEA at a B2B and B2C level. Creating trade-focused email workflows ensuring content is timely, relevant and engaging.
3. Work with Digital Heads within local markets to sign off and schedule local email campaigns, ensuring brand guidelines are met.
4. Create and distribute monthly Asset Packs for key distributors across EMEA to utilise across their digital channels.
5. Collaborate with the local markets to ensure data capture is conducted at local events and across the Jobsite Solution team. Ensure GDPR guidelines are met and data captured offline is aligned with the master database fields. Be responsible for uploading the data to CRM in a timely manner.