Get AI-powered advice on this job and more exclusive features.
Kinurture is an innovative online marketplace connecting parents and caregivers with trusted child wellbeing practitioners - from pre-birth through to teen. Founded by two mums, Marina and Laura, who experienced firsthand the challenges of finding reliable practitioners during their parenting journeys, Kinurture aims to create a comprehensive hub where families can easily discover, book and review expert services.
Our platform brings together a curated selection of practitioners including hypnobirthing experts, sleep consultants, doulas, lactation consultants, and cranial osteopaths - all in one accessible place. With a strong focus on family wellness and supporting parents through every stage of their journey, Kinurture is revolutionising how families access essential wellbeing services.
We've recently achieved significant milestones including launching our MVP and beginning practitioner onboarding, with a focus initially on the London market.
Role Overview:
As CMO of Kinurture, you will be a key member of our leadership team, working closely with our Co-founders Marina and Laura to develop and execute a comprehensive marketing strategy that drives practitioner acquisition, parent engagement, and platform growth. You'll be instrumental in establishing Kinurture as the trusted destination for child wellbeing services in the UK.
Key Responsibilities:
* Develop and implement an integrated marketing strategy that positions Kinurture as the go-to platform for child wellbeing practitioners and parents/caregivers
* Create compelling two-sided marketplace campaigns that simultaneously attract quality practitioners and parent users
* Oversee all aspects of marketing, including digital marketing, content strategy, social media, PR and community building
* Build a strong, authentic brand identity that resonates with our target audience of parents and practitioners, embodying our calm, nurturing, and trustworthy personality
* Create educational content that establishes Kinurture as a thought leader in child wellbeing, including blogs, podcasts, and social media
* Develop partnerships with relevant parenting communities, pregnancy and baby shows, and influencers
* Leverage data-driven insights to optimise marketing campaigns and improve ROI
* Stay up-to-date with the latest marketing trends and family wellness developments to keep our company at the forefront of the industry
Qualifications:
* Proven experience as a CMO or similar senior marketing role, preferably in a marketplace, wellness, parenting or family-oriented business
* Strong expertise in digital marketing, content strategy and community building
* Deep understanding of two-sided marketplace dynamics and the unique challenges of building both supply and demand simultaneously
* Experience marketing to parents and families, with sensitivity to the emotional aspects of parenting and child wellbeing
* Excellent leadership and communication skills, with the ability to inspire and motivate a team
* Data-driven mindset with a track record of using analytics to drive decision-making and improve performance
* Understanding of the parenting and wellness landscape, with a keen eye for emerging trends and opportunities
* Entrepreneurial spirit and a willingness to roll up your sleeves in a fast-paced startup environment
What We Offer:
We are offering an exceptional opportunity to join our team as a CMO on a sweat equity basis, dedicating around 15 hours per week initially. In return for your expertise and commitment, you will receive a significant equity stake in Kinurture and the chance to make a meaningful impact on our growth and success.
As we continue to scale and achieve key milestones, this role will transition from sweat equity to a paid position. We are actively seeking investment and have established clear metrics that, once met, will enable us to offer a competitive salary and benefits package commensurate with your experience and contributions.
By joining Kinurture at this pivotal stage, you will have the unique opportunity to shape our marketing strategy from the ground up, leaving a lasting impact on our company's trajectory. Your efforts will be rewarded not only with equity but also with the satisfaction of helping parents and families access vital wellbeing services during some of the most important moments of their lives.
How to Apply:
If you are a dynamic and experienced marketing leader with a passion for family wellbeing and a proven track record in scaling marketplace businesses, we want to hear from you. To apply, please send your CV and a cover letter detailing your relevant experience and why you're excited about joining Kinurture.
Kinurture is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Seniority level
* Executive
Employment type
* Part-time
Referrals increase your chances of interviewing at Kinurture by 2x.
#J-18808-Ljbffr