Responsibilities
1. Campaigns, Seasons & Programs
Design and manage live content events, stories and features that maximise acquisition, engagement and monetization throughout the product cycle in multiple FC modes.
Create a multi-week schedule of in-game events that excite players and use relevant mechanics, then manage the scheduling and launch of engagement content in game according to the insights from results of the previous content.
2. Football-centric
Be passionate about, and represent the voice and needs of our football fans and partners within FC. Thematically ideating live content stories & plans using a combination of real and imagined football events.
3. Core PM Competencies
Conduct and communicate in-depth analysis of in-game behaviour trends using data insights to impact top line KPIs.
Create and communicate concise and inspiring roadmaps, strategies and execution plans for your product space.
Determine measurement plans, testing strategies, implement A/B testing campaigns and conduct post mortems.
4. How we do it
Use techniques such as competitive analysis, messaging, player notifications, recommendations and behavioural analytics to guide players to content they can enjoy
Translate the weekly goals of the Live Product into an executable plan for Content Producers, by prioritising the necessary tasks to accomplish the desired player outcome and entering them into scope documents and workflow management systems
Use analytics dashboards, game expertise and player data to run economy simulations and provide balanced value recommendations for the content each week
Your Qualifications
5. A football fan with a finger on the pulse of online & offline football culture.
6. 5 years of Product Management or other relevant Game discipline experience required (Live Services Preferred).
7. Experience using data and insights to inform product development
8. Sound and proven ability in using and understanding in-game trends using data insights to impact top line KPIs.
9. Experience communicating complex technical concepts to a variety of audiences, with experience presenting decks to different senior partners.
10. The ability to work in varied development methodologies.
11. A good understanding of the core mechanics of FC and its live features, or willing to learn FC’s live system
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About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.