Senior E-Commerce & Digital Marketing Manager – Luxury Home Décor (Mekhann, London)
Location: Chelsea, London (Hybrid)
Position: Full-Time
Salary: A competitive package tailored to your expertise and impact
Industry: Luxury Home Decor & Textiles
About Us
Are you an innovative and results-driven e-commerce professional with a passion for luxury and craftsmanship? Mekhann, a renowned London-based home décor brand, is seeking an exceptional Senior E-Commerce & Digital Marketing Manager to lead our digital storefront, drive online sales, and execute effective digital marketing strategies to reflect our exquisite heritage and modern elegance.
We specialise in handcrafted silk textiles and bespoke home decor, offering a seamless blend of artistry and luxury to our discerning clientele.
Job Description
As our Senior E-Commerce & Digital Marketing Manager, you will take full ownership of our online sales channels, ensuring an exceptional customer journey that drives revenue growth and enhances brand visibility. Reporting directly to the Managing Director, you will be responsible for implementing and managing a comprehensive e-commerce and digital marketing strategy that aligns with Mekhann's brand identity and business objectives.
In this leadership role, you will have the opportunity to mentor junior team members and shape the future of our e-commerce strategy.
Key Responsibilities
E-Commerce Strategy & Growth
* Develop and implement an e-commerce strategy to achieve revenue targets and enhance the customer experience.
* Manage and optimise the Shopify platform to ensure a seamless and high-converting user experience.
* Oversee product listings, pricing strategies, and promotional campaigns to maximise online sales.
* Identify and implement growth opportunities through SEO, email marketing, and conversion rate optimisation (CRO).
Paid Digital Marketing Management
* Develop and manage performance-driven online advertising campaigns, including Google Ads, Bing Ads, and other paid search channels.
* Optimise ad performance to achieve key metrics such as ROAS, CPA, and customer acquisition cost.
* Collaborate with creative teams to align digital marketing efforts with brand messaging.
* Stay informed of emerging digital trends to ensure Mekhann remains at the forefront of luxury e-commerce marketing.
Customer Experience & Retention
* Enhance the online shopping experience to reflect the exclusivity and sophistication of the Mekhann brand.
* Develop customer retention strategies, including loyalty programs and personalised email marketing.
* Monitor and respond to customer feedback to ensure a seamless customer journey.
Collaboration & Cross-Functional Integration
Work closely with creative teams to align marketing campaigns with sales objectives.
Coordinate with logistics and operations for efficient order fulfillment and inventory management.
Analytics & Reporting
* Track and analyse key e-commerce KPIs such as conversion rates, average order value (AOV), and customer acquisition costs.
* Utilise Google Analytics, Shopify reports, and marketing dashboards to provide actionable insights.
About You
You are an entrepreneurial, data-driven professional with a passion for luxury e-commerce and digital marketing.
What You Bring:
* 5+ years of experience in e-commerce management and digital marketing, ideally within luxury, fashion, or home decor sectors.
* Proven track record of managing Shopify stores and optimising for performance.
* Strong expertise in running successful paid media campaigns across Google Ads, Bing Ads, and other online advertising platforms.
* In-depth knowledge of SEO best practices and CRO strategies.
* Analytical mindset with experience using tools such as Google Analytics and Shopify reports.
Performance-Based Incentives
At Mekhann, we believe in rewarding results-driven performance. We are open to offering targeted KPI bonuses based on achieved goals and business growth. However, we find it premature to discuss incentives without tangible results. We look forward to mutually beneficial success driven by demonstrated achievements.
Why Join Us?
At Mekhann, you’ll have the opportunity to shape the digital future of an esteemed luxury brand, working in a dynamic and collaborative environment where innovation meets tradition.
We provide:
* Competitive salary and performance-based incentives.
* The chance to work in London’s luxury hub – Chelsea, South Kensington
* A supportive work culture with direct access to the brand’s creative leadership.
How to Apply
If you’re ready to take luxury e-commerce to the next level, we’d love to hear from you!
Please send your CV and a cover letter detailing your experience and passion for luxury e-commerce.
*Portfolio Required