Digital Manager (Programmatic Display & Paid Search)
London, UK
The role
MediaSense is a trusted media advisory partner to some of the world’s leading brands. We specialise in advising clients across all aspects of their media supply chain; their agency, their media & technology partners, and their internal operating model. We are a challenger to the legacy media auditor, consultant and pitch advisory players of the marketing communications consultancy sector offering intelligent, mature and high value advice on business and media challenges.
MediaSense are looking for a Digital Manager (Programmatic Display & Paid Search) to support in the delivery of high-quality digital consultancy services to clients. It is a thriving area as clients continually seek greater support as they navigate through an increasingly complex landscape.
In this role, you will:
1. Support consultants and senior consultants to deliver on client projects by producing data analysis and insights from digital platforms.
2. Work in DSP and PPC platform environments to create reports and pull data to inform your insights.
3. Perform deep dive audits on programmatic and PPC campaigns for clients to help them understand where improvements can be made to efficiency and/or quality of media.
4. Use market insights to understand and explain the trends you see in the data to senior stakeholders and clients.
THE PERSON
The ideal candidate will have the following:
1. At least 4 years of experience in Programmatic Display and/or Paid Search media, with a proven track record of successful campaign management and optimisation.
o Ideally this would be within a consultancy, media agency, or client environment. Experience delivering on briefs for clients to an exceptionally high standard. Being able to communicate both internally and externally on the status of projects throughout delivery.
2. Strong knowledge of major digital media management platforms associated with programmatic display and/or paid search buying. For example: Google Campaign Manager, Google Ads, DV360 as well as ad verification tools like DoubleVerify and IAS.
3. Confident working across large data sets from multiple reporting platforms.
4. Strong analytical skills to bring datasets together and identify insights that are of value to your clients and their campaigns.
5. A good understanding of the media landscape including how clients, agencies and media owners collaborate to deliver successful campaigns.
6. A strong desire to continuously improve, either by finding process efficiencies or developing product output for clients.
7. Confident presenter and communicator with experience communicating with senior stakeholders both internally and externally and dealing with complex global organisations.
8. A self-starter with a sense of autonomy and initiative, who is also able to work well as a team. Good organisational and time management skills.
9. Ability to prioritise across a variety of projects, with excellent attention to detail.
The following are preferable but not a specific requirement:
1. Adaptable in changing situations
2. Experience with tableau and dashboard creation
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