CRM Manager London - hybrid working £45,000-£55,000Our client is a leading wellbeing brand with an exclusive collection of members clubs and hotels across UK and Europe.The CRM Manager will play a pivotal role in driving new member acquisition, streamlining onboarding experiences, and supporting regional marketing teams in delivering impactful, data-driven communications.This is a unique opportunity to shape the future of CRM platforms, structures, and strategies within a dynamic and evolving organisation.The role: Develop and execute CRM campaigns to drive lead generation and sales, collaborating with regional teams and optimizing conversion through reporting and A/B testing.Oversee CRM systems, partner relationships, and data collection, ensuring strategies align with business goals and comply with data privacy regulations.Create CRM calendars, craft compelling communications, and implement re-engagement strategies to reduce churn and enhance member loyalty.Work with analytics teams to develop dashboards, track performance, and refine CRM strategies based on data-driven insights.Support CRM platform evolution, collaborate with IT on system implementation, and drive innovation in CRM processes.Implement test-and-learn methodologies, optimise campaigns, and stay ahead of industry trends to maintain best-in-class CRM operations. Experience Minimum 3 years’ experience in a CRM role within a fast-paced environment.Strong analytical skills with the ability to interpret data and drive CRM effectiveness.Experience with HubSpot is essential.Knowledge of MarTech integrations and onboarding new partnersCreative mindset with a keen eye for communication design and engagement.Strong stakeholder management and cross-functional collaboration experienceExperience working in global or multi-region organisations is advantageous.Proficiency in MS Office, particularly Excel and PowerPoint.Willingness to travel occasionally.