Marketing Automation Specialist
London/ Hybrid
Global Entertainment business
A leading entertainment business who I am sure you have followed their journey or purchased some of their items previously are looking for a Marketing Automation Specialist with Salesforce Marketing Cloud experience to join their growing Marketing function in London.
The business has been around for a number of years and are in global markets. You will work with local teams to support on Marketing Automation efforts. They operate both B2C and B2B – so will consider candidates from both backgrounds.
Key Responsibilities:
1. Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
2. Design, build, and deploy email campaigns, including customer journeys, triggered emails, and A/B testing.
3. Manage and segment customer data to create targeted and personalized marketing campaigns.
4. Collaborate with cross-functional teams to integrate Salesforce Marketing Cloud with other platforms and ensure seamless data flow.
5. Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
Experience:
6. Bachelor’s degree in Marketing, Business, or a related field
7. Experience as a Marketing Automation Specialist with hands-on expertise in Salesforce Marketing Cloud
8. Strong understanding of email marketing best practices, customer segmentation, and data management.
9. Proficiency in creating and managing customer journeys, automations, and workflows within Salesforce Marketing Cloud
10. Analytical mindset with the ability to interpret data and provide actionable recommendations