Individual Giving Fundraising Officer, Band 5
Gloucestershire Hospitals NHS Foundation Trust
Are you a passionate and motivated fundraiser looking to grow your skills and make a real difference in healthcare? Cheltenham and Gloucester Hospitals Charity is seeking a dedicated Individual Giving Officer to help deliver impactful campaigns that support our vital work.
In this role, you'll support the delivery of our Individual Giving programme, which inspires individuals to support the charity. You'll focus on activities such as donor acquisition, retention, and income growth. This includes working on appeals, regular giving, in-memory donations, and legacies. You'll play an important part in helping us grow our donor base and build lasting relationships with our supporters. You will work closely with the Head of Income Generation to collaborate across the wider team to ensure our fundraising activities align with the charity's goals. This role is perfect for someone with some experience of individual giving or transferable skills who is eager to contribute to income growth, develop professionally, and make a real impact.
If you're enthusiastic about healthcare fundraising, enjoy working on creative campaigns, and want to help improve the lives of patients and their families, we'd love to hear from you. Join us and play a vital part in helping our hospitals deliver exceptional care.
The proposed interview date is 27th January.
Main duties of the job
The Cheltenham & Gloucester Hospitals Charity supports the Trust's hospitals by raising, managing and distributing funds on behalf of Gloucestershire Hospitals NHS Foundation Trust.
1. Lead and develop the charity's Individual Giving programme, focusing on acquiring new supporters, retaining existing donors, and increasing income through appeals, regular giving, in-memory donations, and legacy gifts.
2. Create and oversee engaging campaigns and materials, such as appeals, newsletters, and acquisition initiatives, by crafting compelling copy and sourcing impactful content to connect with supporters.
3. Collaborate with cross-departmental teams to plan, deliver, and evaluate integrated campaigns, ensuring effective execution across various channels, including direct mail, digital communications, and targeted appeals.
4. Utilise data analysis and donor segmentation to develop personalised stewardship plans that strengthen relationships, enhance loyalty, and maximise donor value.
5. Support the development of a grateful patient programme in partnership with the Head of Income Generation to attract and engage new supporters.
6. Working to develop and execute strategies for Gifts in Wills and In-Memory Giving, including promoting these giving methods, achieving targets, and ensuring sensitive communication within hospital environments.
7. Foster relationships with potential supporters, steward and thank donors, engage staff as ambassadors, and utilise promotional campaigns like Make a Will Month to increase enquiries, pledges, and awareness of legacy giving.
8. Ensure compliance with all relevant legislation, including the Fundraising Regulator and Charity Commission.
9. Ensure that all cash handling, banking, donor acknowledgement and receipts issued via the charity team are in accordance with current procedures.
Person Specification
Qualifications
* Educated to GCSE Level or equivalent Grade C English, or equivalent (e.g. National Adult Certificate Level 2 Literacy) and Mathematics Grade C or equivalent (e.g. National Adult Certificate Level 1 Numeracy)
Knowledge
* Substantial experience with a proven track record in fundraising, preferably within a health or hospital environment.
* Ability to devise, plan and implement new fundraising campaigns and events.
* Experience of creating donor communications.
* Experience of working on Individual Giving Campaigns and Appeals.
* Aware of best fundraising practice (including the Fundraising Standards Board Codes of Fundraising Practice).
Skills
* Experience of using a CRM system to analyse and report on performance.
* Strong prioritisation skills and organisational skills, ability to work well under pressure and meet deadlines.
* Able to plan projects, identifying and delivering on key milestones to ensure success of long-term projects.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer name
Gloucestershire Hospitals NHS Foundation Trust
Address
Trustwide
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