Mintago is a dynamic B2B startup that empowers employers with the most comprehensive set of employee financial benefits and data insights. Our primary clients are HR professionals and C-suite executives, and we are on a mission to enhance financial wellbeing in the workplace through impactful and relevant solutions.
Role Overview:
We are seeking an experienced and strategic Head of Marketing to lead and elevate our marketing efforts. This pivotal role will report straight into our CEO, positioning marketing as a central driver of company success.
You will lead a team of three marketing professionals – a mid-level general marketer, a graphic designer, and a junior marketing executive – as well as manage two contractors specializing in paid social and copywriting. The ideal candidate will be adept at both high-level strategic planning and hands-on execution, thriving in a fast-paced startup environment with minimal structure and substantial autonomy.
Key Responsibilities:
Leadership and Team Development:
* Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven culture.
* Manage relationships with external contractors in paid social and copywriting.
* Empower the team with clear direction, setting measurable goals and supporting career growth.
Strategic Marketing Direction:
* Take full ownership of the company’s marketing strategy, evolving the direction previously overseen by the Head of Product and CEO.
* Develop and implement comprehensive marketing plans that align with business objectives and drive growth.
* Identify and capitalize on opportunities to enhance brand relevance and demand generation.
Demand Generation and Brand Awareness:
* Design and execute strategies to generate demand among HR professionals and C-suite executives.
* Enhance brand visibility and credibility within the B2B sector.
* Utilize data-driven approaches to optimize marketing campaigns and initiatives.
Multi-Channel Marketing and Growth:
* Evaluate and expand marketing channels beyond current paid social efforts.
* Develop and implement multi-channel marketing strategies, including content marketing, email campaigns, events, and more.
* Innovate and test new approaches for demand generation and customer acquisition.
Performance and Conversion Optimization:
* Drive performance across the marketing funnel, optimizing for conversion at each stage.
* Leverage data and analytics to track campaign effectiveness and ROI.
* Continuously improve lead nurturing strategies to increase sales pipeline efficiency.
Collaboration and Cross-Functional Leadership:
* Collaborate closely with Sales, Product, and Customer Success teams to ensure marketing efforts support overall business goals.
* Align marketing initiatives with product development timelines and sales objectives.
* Serve as the marketing voice in leadership discussions, contributing to strategic decision-making.
What We're Looking For:
* Proven experience in a senior B2B marketing role in a tech-led product, preferably within the employee benefits, FinTech, or SaaS industries. B2C experience is a welcomed perspective.
* Strong track record in demand generation, brand building, and multi-channel marketing.
* Demonstrated leadership skills with experience managing and developing a diverse marketing team.
* Strategic thinker with the ability to execute tactically and adapt to a dynamic startup environment.
* Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
* Proficiency in marketing analytics and performance measurement tools.
* Experience with budget management and resource allocation to deliver cost-effective marketing solutions.
Apply if you are after:
* Opportunity to make a significant impact on the company's growth trajectory early on.
* A flexible, highly autonomous and collaborative work environment.
* Professional development opportunities.
* The chance to lead and shape a growing marketing team.
Application Process:
* CV Submission & Application Questions:
Submit your CV and answer our application questions. We will review responses for AI-generated content – authentic answers are prioritized.
* Call with Head of People
* Call with CEO
* Panel Interview: Technical presentation and behavioral interview.
* Offer & Reference Checks
Mintago is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Benefits:
* Your choice of work kit (ThinkPad or MacBook Pro).
* Hybrid work (2 days in office)
* Budget for equipment to set up your home office.
* A flexible company discretionary unlimited leave policy + your birthday off.
* Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered.
* A £300 yearly budget for your own learning and development.
* Mintago matches your pension contributions up to 4%
* Private medical insurance (provided by Vitality)
* Life insurance (provided by MetLife)
* Cash plan (provided by Medicash)
* Access to retail & travel discounts
* Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV
* Many other perks added as requested
#J-18808-Ljbffr