We are working with a growing organisation in the Ramsgate area who are looking for a Creative Strategist to join their team on a permanent basis, in office.
Offering a competitive salary, option to work weekends in place of week days, option to trade bank holidays for more annual leave, 20 days holiday + bank holidays and an overall great package. This is a lovely role for the right person.
You will drive growth by blending creativity with data-driven insight to shape standout marketing campaigns.
Main Duties & Responsibilities:
1. Own our creative strategy/execution process to scale our brand across international markets.
2. Manage the creative production process from ideation right through to live deployment.
3. Create, deploy, and manage an end-to-end creative testing system.
4. Continuously refine creative elements and components based on A/B testing and other KPI inputs across all touchpoints, including but not limited to, landing pages, email, organic, paid, and print.
5. Curate and steer our brand identity in response to changing customer behaviours & conditions.
6. Synchronise our brand identity across all channels in the context of the customer journey and drive long-term incremental improvements across each channel and medium.
7. Translate analytics into actionable insights that inform creative decisions, messaging strategies, and audience targeting and learn basic CFO principles to guide the evolution of assets and decision-making.
8. Launch tests and explore contrarian approaches to uncover untapped growth opportunities and keep campaigns ahead of the curve.
9. Understand and obsess over the multiplicative effects of CR%, Traffic, AOV, and CPA KPIs.
10. Devise short and long-term strategies to hit forecasts and maintain acute awareness.
11. Adeptly manage your own time and take steps to ensure all tasks are achieved with the right quality at the right time.
12. Ensure a balance between short-term and long-term initiatives and profitability of the same.
13. In everything you do, relentlessly strive to ensure we & you are operating with maximum validity.
Requirements:
1. 1 to 2 years' experience in digital marketing, preferably ecommerce/D2C.
2. You are a resilient self-starter with ambition, drive, and entrepreneurial spirit.
3. You enjoy helping people and have a genuine desire to do good in the world with your work.
4. Expert level use of Canva and, from time to time, Photoshop and Illustrator.
5. Analytically minded and competent with Microsoft Excel. Actual hands-on graphic design is likely to take up just 20% of the role. You should be analytical first, and creative second.
6. Explicit understanding of "confirmation bias" and "validity" with relation to data analytics.
7. You have a car and your commute to our office in Kent is not unreasonably distanced.
8. Local candidates need only apply.
9. Please note this position is only suitable for candidates who are already able to live and work in the UK without restriction.
New Appointments Group, Expertly Matching Employers and Jobseekers since 1975. Committed to diversity, equality and opportunity for all.
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