How you’ll make an impact As a Business Development Representative (BDR) at Xero, you will be responsible for generating demand for our platform and solutions in a defined territory or market segment. You will work to generate prospects and qualify leads that translate to revenue opportunities for our Account Executive team. You will act as a thought leader in your defined territory, representing Xero at our own and partner events, and establish a credible profile in the industry to attract high value partners to our business, and grow our market share. What you’ll do Plan and execute on generating demand for our platform solutions. This may include marketing, events, targeted use of prospecting lists etc. Make outbound calls to prospective accountants and bookkeepers, or subsidiaries in Enterprise networks and agreements, in order to generate qualified opportunities for the Account Executive team. Use a variety of channels to reach prospects including phone, email, and social media. Qualify leads and routing to the appropriate sales representative. Conduct research on potential partners and identify key decision-makers within the organisation. Maintain accurate records of all prospecting activities and track progress in our CRM. Collaborate with the sales team to develop and refine the lead generation strategy. What you’ll bring with you Prior experience in a SaaS company preferred but not required Familiarity with CRM systems - Salesforce Demonstrated experience in generating business leads through multiple channels Proven experience in value selling to cold leads and prospects Proven ability to develop targeted strategies for each channel, effectively reach potential customers, and drive interest in products or services Strong analytical skills to assess channel performance and optimize approaches for maximum lead generation Excellent communication skills, both written and verbal Forms trusting relationships with stakeholders Ability to anticipate stakeholder needs, risks and dependencies while problem solving for solutions