About the Company:
My client is a leading name in the food retail industry, known for delivering high-quality products directly to consumers. With a strong focus on fresh, sustainable, and innovative offerings, they are committed to enhancing the customer experience and expanding their reach through digital platforms.
Role Overview:
We are seeking a results-driven Direct to Consumer (DTC) Marketing Manager to lead and execute all direct-to-consumer marketing strategies. In this role, you will be responsible for driving growth through online and offline channels, enhancing customer loyalty, and optimising the customer journey. The ideal candidate will have a deep understanding of the food retail sector and a proven track record in DTC marketing.
Key Responsibilities:
1. Develop and implement comprehensive DTC marketing strategies to increase customer acquisition, retention, and revenue.
2. Lead digital marketing initiatives across email, social media, SEO/SEM, and paid advertising campaigns.
3. Manage and optimise the company's e-commerce platform, ensuring a seamless customer experience.
4. Collaborate with the product, sales, and customer service teams to align marketing efforts with business objectives.
5. Conduct data-driven analysis to measure the effectiveness of campaigns, track KPIs, and make informed decisions for continuous improvement.
6. Oversee the development ...