We are looking for a skilled and strategic Marketing Planner to join our team. As a Marketing Planner, you will play a key role in developing, executing, and optimizing marketing strategies that align with our brand’s goals and drive customer engagement. If you have a passion for strategy, data-driven decisions, and creative marketing, we’d love to have you on board.
Key Responsibilities:
* Develop comprehensive marketing plans that align with company goals, target audiences, and industry trends.
* Conduct market research to understand customer needs, competitor activities, and market opportunities.
* Collaborate with cross-functional teams (creative, digital, sales, and product) to ensure alignment on marketing initiatives and campaign objectives.
* Develop content strategies and messaging that resonate with the target audience and drive brand awareness.
* Analyze the effectiveness of marketing campaigns, track key performance indicators (KPIs), and make data-driven recommendations for optimization.
* Plan and manage marketing budgets, ensuring that resources are allocated efficiently to maximize ROI.
* Identify and recommend new marketing channels and opportunities to enhance customer acquisition and retention.
* Stay updated with industry trends and innovations to incorporate best practices into marketing strategies.
* Support the development and execution of seasonal and product-specific marketing campaigns.
Qualifications:
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* At least 3-5 years of experience in marketing planning, strategy development, or a related role.
* Strong analytical skills with experience in market research, data analysis, and campaign performance tracking.
* Ability to develop and execute effective marketing strategies across digital and traditional channels.
* Excellent communication and presentation skills, with the ability to collaborate effectively with internal teams and external partners.
* Familiarity with marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, social media analytics).
* Creative and innovative thinking with a focus on achieving business goals.
* Strong project management skills and the ability to handle multiple projects simultaneously.
Benefits:
* Competitive salary and performance-based incentives.
* Opportunities for career development and professional growth.
* Health insurance, paid time off, and other employee benefits.
* A dynamic and collaborative work environment that fosters creativity and innovation.
* Flexible working arrangements to support work-life balance