Summary
This role will involve utilising a broad range of digital marketing techniques and strategies across multiple brands. The role includes content) on OpenCart Content Management System (CMS) Implementing SEO strategy, written content creations – blogs, web copy, product descriptions sourcing product and stock images.
Wage
£14,722.50 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday - Friday, 8.00am - 5.30pm.
37 hours 30 minutes a week
Possible start date
Monday 31 March
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Updating websites (adding and updating products, images, content) on OpenCart Content Management System (CMS)
* Implementing Search Engine Optimisation (SEO) strategy
* Written content creations – blogs, web copy, product descriptions, information
* Sourcing product and stock images
* Analysing the health of brand websites to target improvements
* Ensuring broken links and 401 redirects are kept to a minimum
Collating audience and engagement data using analytics tools
Where you’ll work
ID CARD CENTRE
Radiant House
1A Studland Road
Northampton
NN2 6NE
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
JBC SKILLS TRAINING LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Level 3 Multi-Channel Marketer Standard:
The structured part of your apprenticeship training will be provided by JBC Skills Training, we are a specialist technical IT training provider.
You will also learn on-the-job, working alongside experienced colleagues.
MODULE 1 - MARKETING CAMPAIGNS
In this module, we deliver the components of a marketing campaign. We teach learners how to build a successful marketing campaign and conclude the week with a highly developed marketing report, that learners can transfer directly into their workplace.
Over 5 days we deliver:
* Company Structures
* Marketing Fundamentals
* Brand Management-Vision
* Values and Mission
* Marketing Campaigns-Briefs
* Target Audience
* Competitor Analysis
* Marketing campaign, Analytics, KPI’s, Data and
Reports
Campaign Reports & Presentations
MODULE 2 - OFFLINE MARKETING
During this module, the apprentice will learn how to create offline
marketing content that drives a return on marketing investment
and how this can be adapted for online channels. Over five days, we deliver:
* Event marketing and management
* Budget management
* Digital print content creation
* Taking offline marketing campaigns online
MODULE 3 - DATA-DRIVEN MARKETING: CHANNELS,
INSIGHTS, & DESIGN
In this module we cover effective multi-channel marketing through
email, social and video and paid campaigns. We teach learners how
to use AI tools to become more efficient data-driven marketers and provide the essential skills needed to evaluate, analyse and optimise the effectiveness of their marketing campaigns.
Over five days, we deliver:
* Social media content creation
* Search engine optimisation
(SEO)
* Website design & management
* Email marketing
* Leveraging marketing AI tools & platforms
* Creating professional marketing reports
* Training dates will be confirmed once you start the apprenticeship.
* Delivery is fully remote via classroom training.
Requirements
Essential qualifications
GCSE or equivalent in:
* English (grade A*-C or 9-4)
* Maths (grade A*-C or 9-4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Customer care skills
* Presentation skills
* Creative
Other requirements
Must be very proficient with the Abobe Suite, especially Photoshop. Creating exhibition stand graphics, adverts, flyers, etc JBC Skills Training Ltd reserve the right to remove this advert any time before the closing date We may close this vacancy before the advertised closing date, so interested candidates should apply as soon as possible.