Job Title Performance Media Planner Location George House Employment Type Full time Contract Type Permanent Hours Per Week 37.5 Salary Competitive salary plus benefits. Category Digital Marketing / Digital Campaigns Closing Date 14 March 2025 Are you a digital marketing professional with a proven track record of driving online activity and delivering conversions through data-driven insights? We are looking for an experienced and results-oriented individual to join our customer and marketing function as a Performance Media Planner for George.com “Everything about Asda” We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input. Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant. We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do. “Everything you'll love.” Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off. 4 weekly pay – which means you get an extra payday a year. Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us. Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year. Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. Free onsite parking – you can also use it outside working hours. Plus, much more “Find your role” Execute planned activity for performance channels to achieve weekly and monthly targets that support the growth of George's online businesses. Assist in reporting and attribution for performance channels, supporting the team in meeting KPIs and keeping stakeholders informed. Manage the day-to-day flow of information between the business and media agency to ensure seamless execution of campaigns and BAU activity. Support the development of partnerships with industry leaders, such as Google and Meta, to implement trials and BETAs. Monitor the digital landscape to stay up to date with the latest digital media trends. Lead the development of channel roadmaps, innovation plans, and a robust test-and-learn framework to ensure continuous improvement and optimisation of all digital marketing activities. Coordinate with creative and proposition teams to ensure the timely delivery of relevant digital media assets for a variety of channels. Manage budgets and work closely with the finance team to keep track of budget movements. Work closely with the wider George brand team (managing both clothing and GM) and the George.com trading team. "Let's find out about you" Demonstrated expertise in digital media and analytics, with the ability to analyse performance metrics to ensure activity is on track. Experience working with various performance channels, including SEO, affiliates, programmatic, display, social, PPC, and Google Shopping. Ability to make informed decisions on digital media activity to ensure campaigns pace correctly and deliver against set objectives. Google Ads certification or similar channel certifications are highly advantageous. Strong communication skills and the ability to collaborate effectively with internal colleagues and third-party agencies. Excellent communication skills, with the ability to deliver timely and accurate information through appropriate channels and forums to ensure all stakeholders are informed and supported. Results-oriented mindset, with the ability to follow clear goals and KPIs. Adaptability to adjust to changes in the digital marketing landscape quickly. If you are a driven and strategic digital marketing professional with a passion for delivering results and exceeding expectations, apply now for the Performance Media Executive role at George. “Find your everything at Asda” - bringing brighter living within everyone's reach." We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda. LI-GS1 Work Where it Works Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team. You will also get an excellent benefits package including;- • Discretionary company bonus • Company pension up to 7% matched • 15% colleague discount, free parking and many additional rewards. We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves