Barchester Healthcare is seeking a passionate and experienced senior sales professional to join them as a Divisional Sales and Marketing Manager. This vital role will support over 60 care homes across the Central Division, driving occupancy growth and commercial success for each home. The successful candidate will be a self-motivated, creative, and detail-oriented individual with excellent communication skills, who can effectively collaborate with teams at all levels.
Main duties of the job
The Divisional Sales and Marketing Manager will be responsible for:
1. Reviewing the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives.
2. Line managing a team of Customer Relationship Managers and overseeing the commercial performance of a team of Home Service Advisors.
3. Providing strategic input into enquiry generation.
4. Working with management to identify and address specific difficulties.
5. Delivering training to address these areas.
6. Recruiting, inducting, training, and retaining Customer Relationship Managers and Home Services Advisors.
7. Overseeing the Divisional Activities lead and delivery of Life Enrichment programmes in all homes.
8. Maintaining a good awareness of market opportunities and traveling to care homes to gain in-depth knowledge.
9. Delivering occupancy support sessions.
10. Working closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos.
11. Supporting the company's ambitious new build programme.
About us
Barchester Healthcare is a leading provider of high-quality care homes in the UK, with a reputation for excellence in care and a commitment to supporting and developing its team members. As an accredited 'Best Company to Work For', Barchester is dedicated to creating a positive and empowering work environment that offers progression opportunities.
Job responsibilities
We are looking for someone who is self-motivated, creative, and has excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across Central England. We are offering a competitive rewards and benefits package, including:
* Generous salary of £60,000 per annum
* Competitive car allowance
* Access to a range of retail and leisure vouchers
* Free learning and development opportunities
Required experience/qualifications
* A background in sales, marketing, and/or communications.
* Previous experience managing a high-performing sales team.
* Confident in using various reporting processes.
* Experience analyzing market and financial data, and presenting conclusions.
* Full UK driving licence.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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