An exciting opportunity has arisen with our client, for Product Marketing Manager, for a fast-growing and dynamic national tech business.
Key Responsibilities:
* Own the go-to-market (GTM) strategy for new products and features.
* Define and refine positioning, messaging, and storytelling to make product stand out.
* Conduct competitive analysis & market research to inform strategy.
* Develop launch plans and work across teams to execute high-impact campaigns.
* Be the voice of the customer—gather feedback, run surveys, and analyse user behaviour.
* Identify key market trends and opportunities to shape product roadmap.
* Work closely with Product, Business Development & Partnership, and Engineering teams to ensure the business is solving real customer pain points.
Customer Engagement & Lifecycle Marketing:
* Leverage Customer Engagement Platform (CEP) to drive customer onboarding, retention, and advocacy.
* Set up automated lifecycle email campaigns, in-app messaging, and personalized engagement journeys.
* Monitor and optimize key engagement metrics like activation rate, churn, and expansion revenue.
* Work closely with Sales & Operational teams to improve customer retention & upsell strategies.
* A/B test messaging and engagement tactics to enhance conversion rates.
Content & Sales Enablement Strategy:
* Create compelling sales collateral, decks, battle cards, case studies, and one-pagers.
* Support sales & growth teams with the right messaging, tools, and training.
* Write clear, engaging, and SEO-optimized content for company website, blog, email campaigns, and social media.
Performance & Growth Optimization:
* Track product adoption and campaign performance, optimizing as needed.
* Own key metrics like conversion rates, customer retention, and engagement.
* Experiment with pricing, bundling, and offers to drive revenue growth.
Cross-Functional Collaboration:
* Work closely with Product, Growth, and Engineering to shape product-market fit.
* Align with Sales & Operational teams to ensure a seamless buyer journey.
* Represent the company at industry events, conferences, and webinars.
Experience & Skills:
* 3+ years in Product Marketing, Growth Marketing, or related roles (start-up or scale-up experience a huge plus!).
* B2B2C SaaS, AI, FinTech, or DevTools experience preferred.
* Hands-on experience in market research, GTM strategy, and storytelling.
* Strong ability to craft compelling messaging that resonates with different audience segments.
* Hands-on experience with customer engagement tools, CRMs, Google Analytics, and marketing automation tools.
Mindset & Attributes:
* Entrepreneurial & hands-on—comfortable wearing multiple hats in a fast-moving environment.
* Creative problem solver—able to turn challenges into opportunities.
* Customer-obsessed—always looking to improve user experience.
* Data-driven & experimental—you iterate based on results, not assumptions.
* Collaborative & adaptable—able to work effectively with cross-functional teams.
Why Join This Company?
Impact – You’ll shape the future of the company and product.
Growth – Learn fast, take ownership, and grow with the business.
Flexibility – Work remotely or in one of their offices in Cardiff.
Culture – Fast-moving, supportive, and innovative environment.
Package:
* Salary of £40k-£50k per annum (negotiable depending on depth of experience)
* Great benefits package, including Private Medical Insurance
* A dynamic and fun working environment
* Hybrid/remote working environment
* Full-time, permanent role, Monday-Friday
Please apply within or contact Ash from Greystone Consulting Group to discuss further.
Telephone: 02921 880 588
Email: ash@greystone-consulting.co.uk
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
* Industries
* Technology, Information and Media
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