Harris Hill are delighted to be working with an international charity to recruit for an exceptional Supporter Acquisition Manager in order to lead a talented team and drive growth in the charity supporter base through innovative, audience-led campaigns.
As a Supporter Acquisition Manager you will:
1. Design and deliver annual testing plans across multiple acquisition channels, including DRTV, digital (Paid Social, Paid Search, Display), and print media.
2. Your work will directly impact the charity's five-year growth strategy, creating and scaling innovative products such as regular giving and prize-led offerings (e.g., lotteries or raffles).
3. Manage relationships with media agencies and ensure alignment across awareness, acquisition, and legacy marketing.
4. Lead the development of engaging creatives and innovative products tailored to our target audiences.
5. Ensure robust reporting, compliance, and campaign reviews are conducted on time and to a high standard.
6. Develop and manage acquisition strategies to meet ambitious KPIs and ROI targets.
To be successful, you must have experience:
1. Proven expertise in acquisition marketing, particularly DRTV and digital channels.
2. Strong experience in budget management, forecasting, and reporting across varied channels.
3. A strategic thinker with a deep understanding of supporter engagement funnels and the ability to align awareness and acquisition efforts.
4. Exceptional project management and analytical skills, with the ability to interpret complex data and make informed decisions.
5. Experience managing agency contracts and developing compelling, audience-led creatives and propositions.
6. Demonstrated success in line management, setting SMART objectives, and motivating teams.
7. Knowledge of the charity sector and supporter trends, including experience with prize-led products (e.g., lotteries) or virtual gift appeals.
8. Experience developing compelling audience-led creatives, propositions, and products to drive acquisition.
9. Experience running marketing tests against hypotheses with test plans.
Salary: £52,000 per annum
Contract type: Full-time, permanent
Location: London, hybrid working with 1 day a week in the office
Closing date: ASAP
Recruitment process: CV and Supporting Statement to be submitted.
If this sounds like you, then please do get in touch ASAP!
Unfortunately, due to resource capacity, we will only contact candidates that are shortlisted for interview. Therefore, if you do not hear from us within 2 weeks of the closing date, please note your application has been unsuccessful.
As leading charity recruitment specialists and a certified B Corp, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality, and other protected characteristics.
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