Summary
As an Apprentice Multi Channel Marketer, you will be hands-on using SEO to improve website traffic, using Google Analytics, email marketing and so much more!
Wage
£15,000 a year
£15,000 - £17,000 per annum
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 09:00 -17:00.
37 hours 30 minutes a week
Possible start date
Saturday 1 March
Duration
1 year 3 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Updating the website with new products/descriptions
* Updating CMS with conten
* Using SEO to help and improve their website traffic
* Using Google Adwords to be able to improve their website traffic
* Using Google Analytics to be able to understand where their traffic is coming from and improve future campaigns
* Email Marketing using MailChimp
* Creating brochures, leaflets, posters and other marketing materials for exhibitions
Where you’ll work
Unit C2 Centaur, Daedalus Park
Daedalus Drive
Lee-On-The-Solent
PO13 9FX
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
BALTIC TRAINING SERVICES LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
* Full training and support will be provided by your workplace mentor and from the Baltic team.
Requirements
Essential qualifications
GCSE in:
* English (grade 4)
* Mathmatics (grade 5)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Customer care skills
* Team working
* Creative