We’re looking for an experienced and talented Digital Communications Manager to take ownership of our digital communications channels. We’ve recently reviewed our communications strategy and digital is a key strategic enabler; from making sure we’re reaching our audiences and delivering an exceptional user experience, to ensuring we’re telling our stories in a way that resonates, influences, and contributes to the impact we’re having.
You will be joining us at a critical time where we want to build off recent successes and fully leverage the potential of digital to help us make an impact in how we achieve health equity in cities. You’ll be our in-house expert for all things digital and custodian of our website, social media, email communications, and marketing channels. You’ll be instrumental in helping to define our approach to digital that has users at its heart and is driven by data and results.
This means you’ll care deeply about creating and maintaining exceptional user-centred digital experiences and communications, and thrive when working highly collaboratively with a team of colleagues to use digital to meet the needs of our audience and achieve our organisational goals.
Key Responsibilities
* Strategy: Act as strategic lead for our websites and digital products, including building a content and governance strategy for our communication channels.
* Marketing: Develop a digital marketing strategy (including working with agencies on SEO and paid ads) to make sure our websites and content are discoverable by our audiences, engaged with, and acted upon.
* Content creation: Oversee the day-to-day management of our website and social media channels, ensuring a pipeline of engaging and strategic content that supports communications objectives.
* UX: Establish a UX culture with a programme of ongoing user research and iterative improvement across our websites and channels, working with our strategic agency partners to deliver continuous improvements to our websites and digital products.
* User journeys: Design, test, and optimise targeted user journeys across all of our channels, supporting different aspects of our content strategy work.
* Engagement: Work highly collaboratively with content and communications colleagues to ensure that our channels support the publication and promotion of highly relevant and engaging content, making the most of digital to tell our stories in innovative and effective ways.
* Newsletter: Own our email newsletter and social media channels and develop a strategy for growing our audience size and engagement across both, working collaboratively with content and communications team to facilitate this.
* Analytics: Own and develop our measurement and reporting framework, making sure that data and actionable insights are captured and shared with teams to inform day-to-day decision making, ensuring we’re driven by results.
* Test and learn: Drive forward an innovative approach to how we use digital to test and learn new approaches based on data and insight and knowledge of best practice.
Skills, Knowledge and Expertise
Skills and experience
* Ownership of multiple digital products including websites and channels preferably within a non-profit context.
* Day-to-day management of social media channels and development of social media strategy.
* Capability to lead and run digital projects and campaigns with successful reach and impact.
* An audience-centred, innovative, and creative approach to presenting content across digital channels.
* Experience in developing targeted user journeys to meet strategic objectives and user needs.
* Managing relationships with digital agencies and internal stakeholders.
* Overseeing a digital marketing programme across search (SEO), paid ads, social media, and email marketing.
* Ownership and continuous improvement of an email newsletter product.
* Expertise with the full spectrum of digital marketing and user experience, including search engine optimisation, conversion rate optimisation, user research, and content design.
Knowledge and qualifications
* A deep understanding of digital platforms and infrastructure including content management systems, social media scheduling platforms, data visualisation platforms, and email service providers.
* A strong understanding of analytics, including Google Analytics, Google Search Console, social media analytics (e.g. Sprout), Hotjar, or similar analytics platforms.
* A strong understanding of content governance policies, content strategy, and content design theory and practice.
* A strong understanding of user-centred design and UX principles.
* A commitment to and understanding of web accessibility and readability.
* A thorough understanding of current data protection legislation.
Abilities and attributes
* Passionate about what digital enables for our work across Impact on Urban Health and able to bring an enthusiastic, innovative, and pragmatic approach to it.
* Driven by insights, data, and results.
* Excellent written and verbal communication skills.
* Excellent ability to understand and frame problems in order to determine effective and practical solutions.
* Ability to build great relationships with stakeholders to help them achieve their objectives.
* Ability to balance strategic thinking and planning with operational doing.
* Engaged with the latest digital developments and trends within the charity/health sector and happy to share learning and insight with colleagues.
* Committed to continuous improvement and living our values.
Benefits
* Up to 12% employer pension contributions.
* Annual health and wellbeing personal allowance of £200.
* Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
* Health and wellbeing programme that offers optional free yearly health check-ups.
* Support for healthy eating via fruit bowls and onsite lunch facilities.
* Agile working, flexible hours, and supportive IT kit.
* Shower facilities and bike lock area.
* Generous annual leave (27 days + bank holidays).
* Subsidies for glasses.
* Employee Assistance Programme.
Apply now
Thanks for your interest in working with us. We’re working hard to ensure we recruit great people and minimise unconscious bias in our selection process. To support this, we use the Pinpoint platform, which anonymises applicants.
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As part of our team, you will work alongside talented people from a real mix of personal and professional backgrounds, in an environment where different perspectives and lived experience are valued and respected.
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