Job Description
Senior Marketing Executive
Deliver the multi-channel marketing strategy to drive membership growth across multiple subscription networks. You EXECUTE the marketing strategy delivering creative multi-channel marketing campaigns, within a portfolio of subscription networks and utilize the full marketing mix to exceed lead generation, conversion, and revenue targets.
Key Deliverables
* Ensure that we target new members, retain our current members, and grow their lifetime value.
* Develop and implement dynamic and creative marketing campaigns from ideation to execution.
* Effective email marketing, copywriting, data segmentation and use through our email automation platform.
* Manage and utilize the content created by our networks from our Delivery team for lead generation.
* Define and deliver an engaging social media strategy across LinkedIn and Twitter.
* Experiment with organic and paid acquisition channels including content creation, content curation, Google Ads campaigns, and LinkedIn Ads campaigns.
* Leverage affiliate marketing through our network members, strategy advisors, sponsors, media partners, and associations.
* Evaluate campaign performance against KPIs and use insights to drive improvements.
Nice to Haves
* Experience with Marketo (marketing automation platform) and Salesforce (CRM)
* Hands-on experience with Google Analytics, Google Tag Manager, and Google Search Console