If you love turning numbers into insights and driving business impact, this role is for you! Our newly formed Growth team is dedicated to creating exceptional customer experiences through innovative loyalty programs and data-driven strategies. As a Loyalty Data Analyst, you will play a crucial role in helping us understand and engage our customers, driving success for our business and enhancing customer satisfaction. Join our dynamic and collaborative team and make a meaningful impact on our loyalty initiatives.
What You’ll Do
* Analyse customer data to identify trends, behaviours, and opportunities.
* Develop loyalty metrics, dashboards, and reports to track program performance.
* Work with marketing, operations, and food teams to improve our loyalty initiatives.
* Provide data-backed recommendations to boost engagement and retention.
* Support CRM strategies, customer segmentation, and targeted marketing efforts.
* Evaluate campaign effectiveness and suggest improvements based on insights.
* Research competitor loyalty programs and market trends to keep us ahead.
What You Bring
* At least one year of data analysis experience, ideally in loyalty or customer experience.
* Strong skills in Excel, Tableau, or other BI tools.
* Ability to translate complex data into clear, actionable strategies.
* Experience with customer segmentation, loyalty metrics, and program analysis.
* Excellent communication skills, with the ability to present insights to stakeholders.
* A keen eye for detail and a strong focus on data accuracy.
Bonus if you have: Experience in hospitality, retail, or e-commerce, knowledge of CRM platforms, or an understanding of digital marketing and engagement strategies.
Why Us?
* A salary of up to £30k per year for 37.5 hours per week
* Hybrid working pattern, with our offices being based at Butcombe Brewery in Wrington
* 25 days holiday, plus 8 Bank Holidays per year with options to buy additional days holiday throughout the year, and a day off for your birthday after one year’s service.
* 30% discount on food, drink and rooms at any Butcombe Pub
* 20% off retail purchases in our online shops for beer and merch
* Savings and discounts from thousands of online retailers, and so much more, with the Benefits Bar.
* Cycle to Work
* 24/7 Mental, Financial and Physical Health support
* Opportunities for growth, development and promotion