A well-known Further Education College based near Preston and Blackpool is looking to recruit a Digital Engagement Specialist for a 6 month initial contract on an hourly rate PAYE basis.
This is a role that will be hybrid with 2 days on site.
The college is looking for a Digital Engagement Specialist to lead on all paid social and digital advertising and conversion campaigns. The post-holder will also monitor, analyse and report on paid social and digital marketing performance to inform continuous improvement and optimal return on investment.
Essential Skills:
1. Ability to think and operate at Management level including the ability to think strategically
2. Ability to understand the commercial drivers across performance management, reporting, analysis and annual planning to improve efficiency and drive value
3. Ability to retain effective oversight whilst driving operational improvement
4. Evidence of ability to build and maintain collaborative working arrangements with internal customers and agency partners
5. Digital and social media marketing in a fast paced, complex environment
6. PPC and paid social media campaign management
7. SEO tactics to improve organic search performance
8. Re-targeting campaign management
9. Content management systems (CMS), including writing for the web and website maintenance
10. Reporting on website and digital campaign performance
11. Writing effective digital comms
12. Email campaign delivery and management
13. Intermediate knowledge of Google Ads
14. Intermediate knowledge of SEO tools such as Google Search Console and Moz
15. Intermediate knowledge of social media marketing platforms including Facebook, Instagram, Twitter, LinkedIn, Hootsuite and YouTube
16. Excellent written and verbal communication skills
If interested and available to start as soon as possible, please reach out today. We are holding Teams interviews on Thursday/Friday this week.
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