Job Overview
We are seeking a proactive and motivated Sales Development Executive to join our growing sales team. The ideal candidate will be responsible for identifying and qualifying new sales leads, supporting the broader sales team in meeting targets, and contributing to the overall sales strategy. This role is vital in building strong relationships with potential clients and driving the sales performance and pipeline.
Key Responsibilities
* Lead Generation: Identify potential B2B business opportunities through research, networking, and outreach methods such as cold calling, emailing, and social media.
* Qualification: Qualify leads and determine their potential based on predefined criteria (e.g., budget, decision-making authority, needs, and timing).
* Sales Pipeline Management: Maintain and manage the sales pipeline, ensuring accurate forecasting and tracking of leads.
* Initial Outreach & Engagement: Initiate contact with leads through calls, emails, or social media and engage with prospects to generate interest in the company's products or services.
* CRM Management: Enter, update, and manage all sales-related activities in the CRM system, ensuring data accuracy and up-to-date records.
* Collaboration: Work closely with Sales Executives and Account Managers to transition qualified leads and set up meetings or product demos.
* Research & Market Intelligence: Conduct market research to identify new prospects and understand customer needs and industry trends.
* Reporting: Provide regular updates on lead generation activities, opportunities, and pipeline progress to the Sales Manager.
* Product Knowledge: Gain and maintain in-depth knowledge of the company’s products/services to effectively communicate their benefits to potential clients.
Skills and Qualifications
* Experience: Previous experience in sales development, telesales, lead generation, or a similar role is preferred but not essential.
* Communication: Excellent verbal and written communication skills with the ability to engage with potential clients at various levels.
* Sales Tools: Experience using CRM systems (e.g., Salesforce) is an advantage.
* Resilience & Persistence: Ability to handle rejection and continue pursuing opportunities with determination and positivity.
* Self-motivated: Demonstrates initiative, strong organizational skills, and the ability to work independently.
* Team-Oriented: Willingness to collaborate and work effectively within a team environment.
* Goal-Oriented: Strong focus on achieving measurable targets and outcomes.
* Technical Knowledge: Comfort with learning and communicating technical products/services (depending on the industry).
Desired Attributes
* A positive, "can-do" attitude with a proactive approach to problem-solving.
* Ability to work under pressure and meet targets.
* Strong interpersonal skills, with a focus on building rapport and trust with potential clients.
* Eagerness to learn and grow within the sales field.
Educational Requirements
* Bachelor's degree or equivalent in Business, Marketing, Communications, or related field (preferred but not mandatory).
Compensation & Benefits
* Salary: Competitive base salary with performance-based incentives/commission.