Job Details
Job Title: Brand & Sustainability Strategy Manager
Location: Royston / Flexible – some UK and international travel may be required
Contract Type: Full-Time Permanent
Closing Date: 12/12/2024
Role: Brand & Sustainability Strategy Manager
Reports To: Global CMO
Hours: Full-Time
Are you ready to shape the future of our brand and sustainable cacao?
At Hotel Chocolat, we’re passionate about more than just chocolate—we’re passionate about creating a brand that people love and trust. This is your chance to help lead our brand and sustainability journey and build an extraordinary strategy that leaves a lasting impression.
Working closely with the Global CMO, the Brand & Sustainability Strategy Manager will play a pivotal role in defining, developing, and delivering Hotel Chocolat’s brand and sustainability strategy. You will lead key brand initiatives that create long-term differentiation, inspire lifelong brand loyalty, and align with our commitment to ethical, sustainable practices. This role is instrumental in driving brand growth through innovative brand and sustainability strategies that resonate with both colleagues and customers across all markets.
What You'll Be Doing:
* Craft the Brand Shapers Plan: Design a powerful 2-year brand strategy by integrating market insights, customer behaviour, and our commercial goals, prioritising the best opportunities for brand growth.
* Lead the Brand Sustainability Plan: Own and evolve our brand sustainability approach to enhance customer appeal, supporting projects like transforming cacao farming or removing plastic across the business.
* Drive Key Projects: Deliver a roadmap of strategic brand projects with internal and external partners, ensuring they’re aligned with our values and enhance long-term differentiation.
* Build & Track Brand Measurement: Develop meaningful KPIs to measure brand impact, staying ahead by integrating best practices in brand tracking and assessment.
* Be the Brand Guardian: Work closely with agency partners, empowering them with guidance and support to bring our brand to life consistently across markets.
* Inspire & Train: Collaborate with Creative Services to build a compelling visual identity and tone of voice, and train teams to amplify our brand across international markets.
* Champion Saint Lucia: Develop and implement a unique marketing plan for Saint Lucia, integrating it deeply into our brand story and sustainability initiatives.
* Lead a Team of Trailblazers: Guide and inspire a team of two to take on new challenges and excel in their roles.
What We’re Looking For
Essential Skills & Experience
* Expertise in Brand Strategy Development within a direct-to-consumer brand, especially with retail and digital channels.
* Brand Identity Management experience, ensuring consistency and alignment across all brand touchpoints.
* A proven track record of leading complex, multi-stakeholder brand projects that drive significant business impact.
* Experience with brand measurement and tracking, setting KPIs and using insights to drive continuous improvement.
* Exceptional communicator able to translate complex brand concepts to a variety of audiences.
* An experienced people leader with a talent for inspiring and motivating.
* Resilient in the face of ambiguity and skilled at creating direction.
Desirable Experience
* Background in a brand focused on sustainability, actively driving this agenda forward.
* Experience with international brand strategy and market alignment.
* Strong external network, including agency partnerships.
* Proven ability to create impactful business cases for brand projects.
Our Values and Behaviours at Hotel Chocolat
At the heart of Hotel Chocolat are our values—Authenticity, Originality, and Ethics. These values guide us and shape our success. We seek someone who:
* Is self-aware and constantly develops, both personally and within their team.
* Inspires others and encourages their team to uphold HC’s values in all that they do.
* Collaborates with multiple functions to ensure aligned outcomes.
* Is customer-focused, adapting to trends and continuously improving the customer experience.
* Is commercially minded, drawing on insights and data to make informed decisions that propel the brand forward.
Why Join Hotel Chocolat?
* Competitive Salary & Benefits: We value your talent and offer benefits to match.
* Chocolate Heaven: Indulge in our incredible products with exclusive employee discounts.
* A Role with Purpose: This role is more than just a job—it’s an opportunity to lead meaningful change and craft a brand legacy built on authenticity, originality, and ethics.
Who are we?
We’re one of the UK’s favourite premium chocolate brands, with a range of products spanning luxury gifts, alcohol and our pioneering drinking chocolate system, the Velvetiser.
A cacao pod takes years to grow – it can’t be rushed if it’s going to be just right for our products. The same can be said for Hotel Chocolat, which originally started as a mint production company before we realised it was luxury chocolate that we were really passionate about.
Now, we’re market leaders in the industry. What began as an online-only business grew to over 100 stores across the UK, and we’re still growing… Today, we’re multi-category, multi-channel, and multi-territory, and our customers, colleagues, cacao farmers and suppliers all benefit from the success we make together.
To learn more about us and read about our People Pledge – our commitment to equality, diversity and inclusion – click here: hotelchocolat.com/uk/engaged-ethics/our-people.html
Being ethical is at the heart of everything we do, and it’s been rooted in our brand from the very beginning. We treat workers fairly, tread lightly on the planet, strive to leave things better than we found them and act with a conscience.
Click here for more information on our Ethics & Sustainability and watch the documentary on Gentle Farming.
Ethics & Sustainability | Hotel Chocolat
https://youtu.be/C6yi9hN2mfs
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