We are seeking a motivated and enthusiastic Marketing Manager to join our national Partnerships team. They will be responsible for designing and delivering end to end recruitment marketing campaigns, working with our external digital agency.
Apply By: 06 April 2025
Location: Within commuting distance to one of our campuses in Redcar, Doncaster, Blackburn, Birmingham, London, Bradford, Bristol or Liverpool.
Salary: £42,708 per annum + London weighting if applicable plus benefits
About us
The National Institute of Teaching (NIoT) has an unswerving commitment to high quality, evidence-informed teacher education, and is on a mission to improve the quality of teacher and leader development across the system.
Our programmes are designed by teachers and leaders who understand the joys and pressures of school life. We work in collaboration with schools across the country, ensuring that our findings benefit all schools, teachers and leaders.
About the role
The successful candidate for this role will have multiple years of campaign marketing experience, the ability to use and analyse data and work with senior stakeholders in a fast-paced environment.
As the Marketing Manager, you will be responsible for designing and delivering end to end recruitment marketing campaigns, working with our external digital agency. This is a hybrid role and it is anticipated that the postholder will work on campus one day per fortnight. We offer flexible working and are open to considering part-time hours for the right candidate.
This is a role with great variety, opportunity to own national strategy and make a difference.
Corporate responsibilities
* To ensure that the responsibilities of the role are carried out in a way which reflects the mission and the values of the NIoT.
* To be aware of and observe all policies, procedures, working practices and regulations, and in particular to comply with policies relating to Equal Opportunities, Health and Safety, Confidentiality, Data Protection and Financial Regulations, reporting any concerns to an appropriate person.
* To comply with all reasonable management requests.
Key Responsibilities
* Support the Director of Recruitment and Marketing to ensure successful recruitment for programmes.
* Design, implement and lead annual marketing strategies, including digital, print and in person.
* Develop marketing toolkits that can be utilised by regional and AC staff.
* Work in close partnership with programme colleagues to ensure campaigns highlight and promote programme USPs and are a true reflection of the participant experience.
* Develop the brand guidelines and support our key stakeholders to live by these guidelines, ensuring that we develop a clearly distinct NIoT voice, look and feel.
* Co-ordinate and support relevant events (centrally and in our four regions) that support recruitment.
* Work closely with our Communications Manager, PR and Policy Manager and Events Coordinator to ensure alignment of activities and a comprehensive brand offer.
* Supported by the Head of Recruitment and Marketing, manage the marketing budget to ensure value for money.
* A commitment to the aims of the National Institute of Teaching.
* Strong oral and written communication and presentation skills.
* Experience in running national recruitment campaigns.
* Experience in running digital marketing campaigns for multiple internal products or services, including on social media.
* Ability to evaluate and communicate the effectiveness of marketing campaigns and recommend improvements.
* Experience of GoogleAdwords and PPC advertising.
* Confidence and skill in using and analysing data to support KPI reporting and to enable continuous improvement.
* Experience of CRM and marketing automation.
* Ability to build collaborative and consultative relationships across the organisation, and to align varied, often competing, interests.
* Deep understanding of the education sector.
* A commitment to equality, diversity and inclusion.
* Experience with Microsoft Dynamics.
* Previous experience in working in a distributed team where key stakeholders are based across the country.
* Previous experience in working with a start-up or of setting up marketing processes from scratch.
* Experience in both B2B and B2C marketing.
Working at the National Institute of Teaching
Contract: Permanent, full time
Salary: £42,708 per annum + benefits
* Highly competitive pay and pay progression opportunities.
* Flexible start and end working times.
* Flexible working opportunities, including hybrid working.
* At least 27 days’ holiday a year (plus 8 bank holidays) rising to 33 days after five years’ service.
* Entry to the Local Government Pension Scheme.
* A stimulating, supportive and rewarding working environment with a dedicated team of likeminded professionals.
* Excellent opportunities to develop your skills and experience and to progress your career.
Further Information
We think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.
Notes:
* This post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children’s Barred List Check and Occupational Health Check is required as a condition of employment.
* This document is an overview of the role.
* The responsibilities will include but will not be limited to those listed above and it is anticipated that the role will evolve over time and as such the duties may change.
* This document does not form part of the contract of employment.
From new teachers to school trust CEOs - join a community of educators.
#J-18808-Ljbffr