Digital Marketing Manager - CRM & Social
Luxury Fashion
£60k - £65k per annum
5 days per week in the office
A high-end, luxury fashion business is looking for a Digital Marketing Manager to join their digital function. The business was only launched 3 years ago and is seeing incredible results - if you're in the luxury space, you'll absolutely be aware of who this client is and their founder!
This is a newly created role within the business, and they are looking for an exceptional marketeer looking to develop their skills in a fast-paced and creative environment. The Digital Marketing Manager will support the Marketing Director in developing CRM & Social Media strategy and will work across multiple teams to execute the resulting initiatives and campaigns.
Responsibilities
* Manage the CRM programme, planning, creating, and scheduling highly targeted CRM campaigns to drive increased engagement and incremental revenue within core customer groups.
* Work cross-functionally to build and drive an engaging CRM calendar that is aligned with tone of voice and values, communicating updates and ensuring alignment across all relevant stakeholders.
* Manage the brand's day-to-day presence on Instagram and other social platforms.
* Develop plans for expansion to additional social media platforms - working with the creative team.
* Monitor and analyse social media metrics, manage optimisation, reporting, and insights.
Experience
* Experience working in the luxury fashion space in Digital Marketing with CRM & Social experience.
* Knowledge and experience of the luxury fashion industry and fashion products.
* Happy to work on strategy and be hands-on.
* 5+ years in a Digital environment.
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