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Senior User Acquisition Specialist, Othery
Client: Miniclip
Location: Othery, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: ff5b1c3f7893
Job Views: 6
Posted: 23.01.2025
Expiry Date: 09.03.2025
Job Description:
Miniclip is looking for a Senior User Acquisition Specialist to join our Marketing team in our London (UK) Office.
What will you be doing at Miniclip?
* Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
* Oversee acquisition marketing campaigns across multiple mobile channels
* Produce comprehensive UA reporting, analyze ROI and identify new opportunities to support key titles
* Experiment and analyze campaigns for existing and upcoming games
* Running multiple marketing tests and present results to stakeholders with concrete recommendations
* Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
* Develop briefings for new ad creatives and oversee the production of marketing material
* Manage business relationships with day-to-day communication and reporting
What are we looking for?
* In-depth knowledge of acquisition tools and mobile ad networks
* Strong experience in paid digital marketing and media buying
* Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
* Hands-on experience creating and optimising campaigns on multiple channels
* Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns
* Strong knowledge about the mobile games market and KPIs for various different game genres
* Knowledge of product soft-launch procedures
* Excellent communication skills, both written and verbal
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