Marketing Analyst - Remote UK
We are seeking a Marketing Data Analyst who is analytical, insightful, and eager to take on a pivotal role in defining the client’s marketing strategy. If you have a proven ability to unearth the compelling stories that data hides, and can leverage these insights to drive successful marketing initiatives, this could be the perfect role for you.
Role Overview: As a Marketing Data Analyst, you will be integral to the marketing team, providing the insights needed to guide strategic decision-making. Your role will involve analysing marketing performance, identifying trends, and translating data into strategic actions that enhance customer acquisition, engagement, and retention.
Key Responsibilities:
* Data Analysis: Perform detailed analyses across various data sources, including website analytics, marketing campaigns, and CRM systems.
* Strategy Development: Work in close collaboration with the marketing team to craft and refine effective strategies based on data-driven insights.
* Reporting and Dashboards: Develop and maintain comprehensive reports and dashboards that highlight key metrics and insights for stakeholders.
* Campaign Evaluation: Assess the efficacy of marketing campaigns, providing optimisation recommendations.
* Cross-Functional Collaboration: Ensure alignment across marketing, product, and sales teams to maximise strategic outcomes.
* Keeping Informed: Remain up-to-date with the latest trends in marketing analytics and data visualisation tools.
Desired Skills and Experience:
* Analytical Skills: Strong background in data analysis, proficient in tools like GA4, SQL, Looker Studio, and BigQuery.
* Marketing Knowledge: Deep understanding of modern marketing strategies, particularly within digital campaigns and product-led growth, with a strong preference for candidates who have experience in software or SaaS environments.
* Communication: Exceptional ability to communicate complex data insights clearly to both technical and non-technical stakeholders.
* Problem Solving: Proactive in identifying and resolving issues with a solution-focused approach.
* Teamwork: Excellent collaborative skills, able to work effectively within diverse team settings.
Additional Qualifications (Preferred):
* Prior experience in SaaS or B2B marketing analytics is highly advantageous.
Rewards and Benefits:
* Competitive Compensation: We offer competitive salaries and comprehensive benefits packages, including health care, generous holiday allowances, and a home office setup budget.
* Equity Opportunities: Our client believes in rewarding top performers with share options.
* Dynamic Work Environment: Enjoy a vibrant culture with regular team-building events, fun activities, and a strong focus on employee wellbeing.
* Community Engagement: Opportunities for volunteering and community involvement are encouraged and supported.
Work Flexibility and Diversity: The client promotes a remote-first approach, providing equal opportunities to all employees globally. They are committed to creating a diverse and inclusive work environment and welcome applicants who may require specific accommodations to participate fully in the recruitment process.