Overview
We are looking to recruit four talented graduates who want to work in the field learning their trade,
working in an exciting and dynamic B2B environment.
The ambition of this programme is to train, develop and support you to being ready to become successful in new business acquisition as a sales manager in two years.
The first two years of the programme will see you spending time in two of our exciting and growing B2B divisions (Healthcare, Care Homes, Education or Local Authority).
During that time, you will learn the apetito proposition inside and out and support the team in mobilising new business, at trade shows and with existing customers. In this phase you will learn the key skills in looking after and developing existing commercial relationships. You will understand the importance of developing a commercial focus to enable you to grow relationships and business from within.
Then we will support you on the journey towards winning new business whilst cultivating a long-term relationships. We will help you hone your commercial skills enabling you to confidently build proposals, present them to prospective customers resulting in new business wins in line with your budget.
Our B2B business units offer a “product, system, service” solution to our customers that enables them to deliver fantastic food to their patients, residents or pupils that will meet the often-complex needs of their consumer whilst delivering them a consistent and simple solution that saves them time and therefore money.
As a Graduate, you’ll get to experience our business first-hand, through a diverse range of projects and challenges. It’s a great way to get a clear understanding of the sales process and learn about the real difference apetito makes to our customers and their patients, residents or pupils’ lives, many of whom are the most vulnerable people in our society. No two days will be the same.
This is a key role (within our Healthcare, Care Home, Education and Local Authority teams) and will be a first-class entry position to understand the workings of a B2B business.
The successful candidate will initially be supporting and delivering activity aimed at growing our existing business from within our customer base through a variety of account management activities that are aimed at building long term relationships and delivering jointly agreed KPI’s with our customers.
The success of this role will involve working with the business unit teams as well as collaborating with colleagues from other areas of the business.
Who We Are
apetito is the UK’s leading supplier of food to the health and social care sectors. Servicing over 400 hospitals, 500 care homes, 200 schools and nurseries and thousands more through our work with Local Authorities, we produce delicious, nutritious and sustainable meals for people at home or in care. Through our food we look to ‘ make a real difference’ to all our customers, up and down the country.
Our Values
Established in 1958, as a family-owned business, our values sit at the very heart of what we do. We are proud to be a business that ‘ makes a real difference’, committed to producing ‘ great food to be proud of’. We have developed a range of products designed to ‘ enhance health and well-being’ for all our customers. We are proud supporters of British food and farming and focus on using the best ‘ ethical and sustainably’ sourced produce.
We are driven by a ‘ passion for service’, dedicated to feeding some of the UK’s most vulnerable people, offering healthy and delicious meals to customers across the UK.
Ethical & Sustainable
As a business which operates within food manufacturing, we believe we have an obligation to make a positive contribution on society. With over 300 products in our range, we ensure our produce is ethically and sustainably sourced, working only with suppliers who share our commitment to making a positive impact.
We’re a proud member of the (ETI), a leading alliance of companies, trade unions and NGOs, that promote respect for workers’ rights globally. All our new suppliers now operate under the ETI’s guidelines.
We are also a member of, an initiative looking to transform the plastic packaging industry in the UK. As part of the initiative, we have committed, along with other ambitious targets, to eliminate unnecessary single-use plastic completely by 2025.
We have also made a commitment to our employees – we’re recognised as an accredited Living Wage employer by the. Joining an elite group of FTSE 100 companies and public sector organisations.
This role forms part of our Graduate Development Programme, which begins in September 2024. Full details of the Graduate programme can be can be found on our careers pages at
Responsibilities
The role will be field based, initially working with existing customers learning the apetito proposition inside and out, whilst developing the skills to build strong professional relationships and grow business from within.
The role will have clear KPI’s, and you will work collaboratively within your team.
1. Being a genuine partner to your customers
2. ‘Mobilising’ new customers
3. Training our customers and their teams
4. Presenting to key stakeholders both internally and externally
5. Improving the dining experience for patients/ residents / pupils
6. Sharing our expertise in food and nutrition
7. Helping the customer manage its food budget.
8. Identifying opportunities to grow from within
9. Working on business development opportunities
10. Contributing to a positive team environment
11. Working effectively alone and in a team
Qualifications/Personal Qualities
Essential:
12. Graduate (or graduating in 2024). Preferably in a business-related subject.
13. Ability to work under pressure to tight timeframes managing multiple projects.
14. Full driving license
*Due to the nature of this role an enhanced CRB will be required and is exempt from the Rehabilitation of Offenders Act 1974
Desirable:
15. Some relevant work experience via placement year or work experience
16. Geographical flexibility – as this role will involve two separate assignments, the willingness (within reason) to work in different geographical locations in the UK over two “placements.”
17. Catering experience
18. Sales experience
Personal Qualities:
We are looking for a self-motivated individual with proven organisational and training skills. Whilst a significant amount of their time will involve working independently you must be a team player who is happy to work within the team to meet joint objectives.
19. Passion – Must display a passion for this role.
20. Gravitas- Credibility with Group Owners/Management Boards
21. Presentation Skills – Ability to present confidently to an audience.
22. Empathy with the customer – able to deliver through others.
23. Constantly challenges existing practices; strives for excellence.
24. Resilient and determined, persistent in pursuit of achievement.
25. Likeability – People buy from people.
26. Excellent influencing, listening and communication skills.
27. Approachable and presentable
28. Extremely attentive
29. Logical and analytical, but with a results focus.
30. Prepared to work flexible hours.
31. Able to stay away overnight as needed. Typically, no more than one to two nights per week
32. Role will include a significant amount of regional travel depending on location.
33. Organised with the ability to multi-task.
34. Self-starter with can-do attitude and positive outlook
35. Excellent project management
36. A real team player
37. Exceptional attention to detail
38. Problem solver
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