My client a large global brand is looking for an experienced Marketing Insights Analyst on a 8 month contract basis. This is a Hybrid Role and Inside IR35.
The Marketing Insights/Data Analyst will lead our downstream reporting and analysis initiatives, supporting the Acquisition team with dashboards, ad-hoc reports and insights to drive continued growth in acquisition volume and improvements in investment efficiency.
How will you make an impact in this role?
* Lead UK Services Marketing and Acquisition downstream reporting (demographics, spend/engagement, gaming), running BAU and campaign analysis and building dashboards.
* Contribute to the acquisition strategy for UK Services by identifying and proposing new insights
* Maintain and implement a pipeline of ad-hoc analysis and map opportunities to implement new reports
* Build relationship and collaborate with wider UK and International Marketing teams, Finance, COE, EDDS and external data providers and benchmarking partners
* Coordinate projects and liaise with data teams regarding automation opportunities
Minimum Qualifications:
* Expert level Excel data analysis and visualisation
* Ability to manipulate large amounts of data and build automated reporting solutions
* Strong programming skills in SQL and/or HIVE
* Advanced Power Point skills, including creating charts and graphs
* Highly numerical and financial/business acumen
* Strong attention to detail and organisational skills required
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