BBI Solutions aim to create a world where everyone has the opportunity for a better quality of life. We have served the global diagnostics industry for over 50 years and due to our continued growth, we are seeking a Digital Marketing Manager to join our team. This is a permanent, full-time position based at our site in Crumlin.
Role Overview:
In this role you will be responsible for improving the digital presence and developing short, medium and long-term digital marketing strategies across BBI Solutions website. In your role you will drive all disciplines including PPC, SEO, social, ecommerce, web design, mobile, email, as well as internal digital media including company intranet.
An important element of this position includes driving the strategic roadmap to deliver online traffic including both new and existing customers through all existing platforms and working cross-functionally with internal teams and external partners to manage end to end campaign execution.
Role Requirements
Key responsibilities will include but are not limited to:
* Sharing knowledge regarding digital marketing/techniques and best practice so that marketing managers understand ROI and fit within their overarching brand strategies.
* Developing ecommerce strategies and platforms with responsibility for growing sales to defined sales targets.
* Contribute to Group-wide internal communication through digital channels and encouraging usage.
* Selecting external agencies and managing relationships with a view to developing these as in-house resources where recommended.
* Monitoring, driving regular progress meetings and setting targets with suppliers of creative, digital services, software and hardware.
* Delivery of best practice guidelines to ensure effective digital work and practices are shared across the Marketing Department.
* To ensure a strong functional digital and web presence for BBI Solutions that delivers to agreed ROI.
* To evaluate the BBI Solutions' current corporate SEO and web strategies and define developmental priorities.
* To pull in data from the Solutions websites to relevant CRM systems/databases and ensure these systems are integrated and that there is a strategic focus on growing databases to allow further scope for targeting.
* To increase on-line presence in emerging markets such as the APAC region and work in a systematic way with the local Regional Marketing Manager to drive local online presence in territory.
* Maintain current knowledge of emerging technologies and techniques within the digital arena to ensure the BBI Group is forward thinking in its approach to online marketing.
* Identifying consumer drivers through analytics to identify site improvement opportunities.
* A strong understanding and experience of lead nurturing and lead scoring within marketing automation platforms (i.e. Pardot).
* Management information framework set up and continuous reporting and analysis to provide actionable insights.
Benefits
* Competitive Salary with Yearly Salary Reviews.
* 5% Contributory Pension Scheme.
* Life Assurance (4x Annual Salary).
* Private Health Care Scheme.
* Global Employee Wellbeing Programme.
* Reward and Recognition Programme.
* Commitment to Career Development.
* Generous Annual Leave Package.
* Cycle to Work Scheme.
* Refer A Friend Scheme.
* Subsidised Canteen.
* Free Onsite Parking/Electrical Charging Points.
* State of the Art Facilities – Certified Centres of Excellence.
We’re also focused on development, creating an environment that allows our employees to nurture their talent and empowers you to make a difference. This is achieved by providing our employees with access to learning opportunities to help achieve personal career goals.
Equal Opportunities
BBI Solutions are an equal opportunity employer and believe in fair treatment for all candidates. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
We ask that all applicants complete an equal opportunity monitoring form on a voluntary basis, with all submissions remaining anonymous. The information on the form will be used for monitoring purposes only and will not be used in any decision affecting you.
Our Recruitment Process
If this role sounds like it’s for you, click ‘apply’ today. Once we’ve received your application, a member of our recruitment team will be in touch to arrange a call. On this call, we’ll be able to tell you a lot more about working here at BBI Solutions, how ‘a day in the life’ of this position looks and discuss the next stages of the recruitment process.
If you are an internal employee applying for this vacancy you and your manager are required to complete an internal transfer form. This needs to be completed in full and attached to your application along with your CV and cover letter.
To receive priority consideration as an internal applicant, please ensure that you apply within the initial two-week period.
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