Senior Data Analyst
Data & Analytics
Fixed Term - Full Time
Job Closing Date: 19/02/2025
THE ROLE
Job Reference: 20860
Band: D
Salary: £60,000 - £70,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Contract type: Fixed term contract until March 2026
Location: Office Base is Salford or London. This is a hybrid role and the successful candidate will balance office working with home working.
Job Introduction
Are you a data-driven storyteller with a passion for uncovering marketing effectiveness? We’re seeking a Principal Data Analyst (Media Insight) – Maternity Cover to lead our in-house Marketing Mix Modelling (MMM) projects. This is a fantastic opportunity to work in a high-impact role, driving insight-led decision-making for our marketing and media strategies.
Main Responsibilities
1. Own and execute end-to-end Marketing Mix Modelling (MMM) projects to measure the impact of media investments.
2. Analyse large datasets, uncovering actionable insights that optimize marketing performance.
3. Develop statistical models to assess ROI across media channels, providing strategic recommendations.
4. Collaborate with stakeholders across Marketing, Finance, and Data Science teams to translate complex data into business intelligence.
5. Ensure best practices in data processing, model validation, and reporting.
Are you the right candidate?
1. Proven experience in Marketing Mix Modelling (MMM) and media analytics.
2. Strong expertise in Python, R, SQL, or similar for data analysis.
3. A background in statistics, econometrics, or a related field.
4. Excellent communication skills – ability to translate complex models into actionable insights.
5. Experience in marketing/media data sources (e.g., digital attribution, ad spend analysis).
6. Media/Media agency background is preferred.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Diversity matters at the BBC. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
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