Senior Brand Strategist c. £70k
I am currently looking for an experienced Senior Brand Strategist to join this agencies global team based in London. Strategy is at the core of how they shape brands and businesses – using insight to unlock opportunity, guide expression and define future innovation.
With relevant experience from a brand / design agency, you will work on FMCG brands at an internationally level.
Core to the role:
Key Responsibilities:
Strategy : Create and implement brand strategies that align with business objectives and market opportunities. Define the brand’s unique value proposition, positioning, and messaging. Develop brand guidelines to ensure consistency across all communications and touch points.
Market Research and Analysis: Conduct market research to understand consumer insights, industry trends, and competitor positioning. Analyse data to identify opportunities
Consumer Insights and Target Audience Definition: Identify and segment target audiences based on demographics, psychographics, and behaviour. Develop in-depth customer personas and journey maps to guide brand communications and strategy.
Brand Identity and Messaging: Collaborate with creative teams to develop and refine the brand’s visual identity and tone of voice. Ensure brand messaging is consistent, clear, and compelling across all channels.
Strong communication skills : engage with stakeholders, great presentation skills and a natural at delivering brand narratives
If you are interested in hearing more, drop me a line...