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Senior Talent Acquisition Specialist, Assoc CIPD
Job Title: Mobile Growth & Platform Manager
Location: Hybrid- London
About GIMO:
Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
Role:
We are looking for a data-driven and execution-oriented Mobile Growth & Platform Manager to drive the growth, adoption, and performance of our mobile applications across Casino and Sports verticals. Acting as a central enabler, you will collaborate with 4 dedicated Product Owners and a Product Shareholder to deliver measurable results through app store excellence, platform health, and mobile-focused growth initiatives.
Duties and Responsibilities:
* Own and improve key mobile KPIs: installs, retention, engagement, app store ratings, and revenue contribution (% total wager).
* Partner with the Acquisition Team to align on mobile acquisition strategy and performance insights.
* Drive in-app conversion and user lifecycle improvements in partnership with CRM and product teams.
Cross-Functional & Stakeholder Collaboration:
* Work closely with 4 Product Owners (Casino and Sports) to support cross-vertical initiatives that boost mobile growth.
* Act as the primary growth counterpart to the Product Shareholder, influencing the mobile roadmap with data-backed recommendations.
* Align and communicate with marketing, analytics, design, and customer support teams.
* Ensure timely app updates, releases, and compliance with Apple and Google store requirements.
* Lead App Store Optimization (ASO), including A/B testing of creatives, descriptions, and metadata.
* Monitor and improve app ratings and reviews through smart review prompts and feedback loops.
* Maintain strong working relationships with Google and Apple account managers to stay ahead of platform changes, promotional opportunities, and compliance needs.
* Set up and maintain a robust growth analytics framework using tools like Firebase, AppsFlyer, Mixpanel, or similar.
* Lead experimentation and A/B testing on features, onboarding, and engagement flows.
* Provide regular reports and insights to the Product Shareholder and CPO.
* Act as the liaison with external mobile app development partners.
* Ensure delivery of features that support growth and platform improvements.
* Track timelines, surface blockers, and ensure high-quality implementation and releases.
Person Specifications:
* 4+ years in mobile growth, product, or platform management roles.
* Must have experience in iGaming/ Online Casino Industry.
* Proven track record in mobile user engagement, ASO, and platform optimization strategies.
* Strong analytical mindset and hands-on experience with mobile analytics and attribution tools.
* Experience working with or managing external development teams.
* Excellent project management, communication, and stakeholder coordination skills.
* Existing strong relationships with Google and Apple account managers is a significant plus.
KPIs to Own:
* Mobile app contribution to total wager (Casino & Sports)
* App store rating & reviews improvement
* App install growth (organic + paid, in collaboration with Acquisition Team)
* Release cadence & store compliance
Join us to make a measurable impact on our mobile app's success and deliver top-tier experiences to our Casino and Sports customers on the go.
• Hybrid working [ 1 day a week in office]
• Work from abroad up to 4 weeks/ year.
• End of year discretionary Bonus
• Pizza and drinks every Friday.
• Learning and Development Programmes
More benefits are available and will be discussed once successful. These benefits are applicable to UK based candidates.
“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period’
Seniority level
* Associate
Employment type
* Full-time
Job function
* Product Management
* Industries
* Gambling Facilities and Casinos
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