Area Sales Manager : South Wales / Southwest Selling industrial consumables to distributors - working with client representatives to increase the sales into end users within wood, metal, automotive, mechanical applications. Define and implement an effective strategy for generating sales within the defined territory. • Key area – New business generation – Existing & New Accounts • Achieve the territory sales and profitability targets • Fully understand and implement the Sales Strategy, including brand placement and market pricing • Develop strong relationships with the incumbent’s customer base, whilst encouraging pro-active trading which addresses the customers’ needs/requirements • Liaise with the Marketing Department and GM to research opportunities allied to new potential business opportunities Major Activities • The incumbent will spend at least 90% of their time in the field visiting new and existing customers. With a major emphasis on developing new high potential business • Prepares regular one to one field visits with the GM. The objective is to support and assess the territories opportunities and discuss short-, mid- and long-term development. • Work closely with the Internal sales team, ensuring a collaboration to maximize business • Develop efficient territory management through effective journey planning, time management and scheduling customer visit via the CRM platform. • Follow up all sales leads passed from the office/colleagues promptly and efficiently • Support the Distributors sales efforts by developing a close working relationship with key decision makers within the individual’s distribution accounts. (Work with distributor sales team to develop new business at end users) • Continually review competitor activities; identify potential threats, opportunities with an action plan • Prepare a target plan to identify and exploit short-, medium- and long-term potentials to meet objectives • Ensure that all reports/correspondence are completed and returned on time to the highest level • Advise the GM of any changes, issues and competitor activity affecting the sales, margins and overall business relationship with customers • Report any perceived weaknesses in personal, product or operational knowledge to the GM so appropriate training can be arranged The Candidate : Proven experience of successfully managing business at a territory sales management level. Numerate, with strong presentation skills. An effective communicator, with the ability to build relationships at all levels. Computer literate with a good understanding of Outlook, Excel and PowerPoint. Key characteristics and skills: • Ability to devise a strategy for the region and work in a methodical manner to achieve clearly defined goals. • Organise effectively and present oral and written reports • Professional, accountable, creative and trustworthy • Ability to communicate well with both internal and external customers at all levels • Optimistic / Self-motivated / disciplined and able to work under pressure • Strong negotiator and results orientated / driven • Uses initiative and adapts. Approaches life and work with a “problem solver mindset” and a “can-do” attitude. • Team player and subscribes to the organisation’s values of connection, collaboration, resourcefulness, empowerment, and tenacity. Package : £45,000 basic Bonus Full training and Development 25 days holiday stats Mobile Laptop