Who You Are You are a web content specialist with a professional qualification or extensive experience in digital communications. With exceptional content writing, editing, and auditing abilities, you have the talent for creating accessible and engaging digital content. Your competence with content management systems, particularly Umbraco, underpins your strategic acuity. You have a solid grasp of managing information architecture, user experience, usability, and accessibility standards. Being self-motivated and outcomes-focused, you thrive in dynamic environments by influencing others through your expert knowledge. You excel at building relationships and have a demonstrated capacity for solving problems analytically. Your adeptness in working within a political environment and your organizational and project management prowess equip you to handle varied responsibilities effectively. With a strong orientation towards teamwork, you are both a contributor and a mentor, providing guidance to less experienced colleagues. What the Job Involves This hybrid role requires you to work from County Hall, Preston, engaging with multiple services to enhance the Lancashire County Council's digital presence starting December 1, 2024, with a review on May 31, 2025. As a Senior Web Officer, you will play an instrumental role in project management, planning, and evaluating digital communication initiatives. You will be responsible for implementing effective web content strategies and ensuring content aligns with organizational goals. Your tasks will include managing and updating website and intranet content, developing multichannel digital solutions, and enhancing user experience. You will strategically engage both internal and external stakeholders, resolve routine issues, and provide insights to improve digital communications. Additional responsibilities involve suggesting methods for process improvement, representing the communications service at key meetings, and mapping out cost-saving opportunities. Utilizing your technical expertise, you will not only support established procedures but also be in the front line of providing innovative digital communication solutions. Ultimately, as a technical specialist, you will be pivotal in shaping and maintaining the council's online reputation, adhering to the highest quality standards while delivering impactful communications.