At Ryman, we believe the measure of a full life is one that gets richer with age.
Ryman Healthcare is a leader in retirement living and aged care. Our driving purpose is to enhance freedom, connection and well-being for people as we grow older. We own and operate 49 villages in New Zealand and Australia and we employ approximately 7,700 team members across a range of different sectors. Additionally, we are proud to be the first healthcare company to receive the Wellbeing Tick.
Care is at the heart of everything we do and we've created this role to approach the environment with the same level of care that we have for our residents.
About the Role
Are you ready to take ownership of search marketing and drive results across both paid and organic channels? We're looking for an experienced SEO/SEM Specialist to lead strategy, manage implementation, and continually optimise performance to achieve measurable outcomes.
In this role, you will be the go-to expert for all things SEO and SEM, using tools like Google Ads, Google Tag Manager, SEMrush, Ahrefs, and GA4 to maximise visibility, drive targeted traffic, and deliver impactful results. You'll also leverage your knowledge of CMS and CRM platforms such as Salesforce and HubSpot to ensure campaigns are seamlessly executed and integrated across channels.
This is a hands-on, end-to-end role where you'll collaborate closely with our Content, Acquisitions, and Brand teams to align efforts and deliver exceptional digital marketing outcomes. Based in Auckland or Christchurch, you'll be at the forefront of shaping our digital marketing success.
Key Responsibilities:
* Own the Search Strategy: Develop and execute comprehensive SEO and SEM strategies that align with business goals and marketing objectives.
* End-to-End Campaign Management: Build, manage, and optimise paid search campaigns across platforms like Google Ads and Bing Ads, ensuring best practices and alignment with brand goals.
* SEO Optimisation: Conduct in-depth keyword research, work closely with the creative services and comms and content teams to implement on-page and off-page strategies, and monitor keyword performance to improve rankings and visibility.
* Technical SEO Expertise: Collaborate with developers to address technical issues impacting website performance and search visibility.
* Platform Mastery: Utilise tools like GA4, Google Tag Manager, SEMrush, and Ahrefs to track, analyse, and optimise campaign performance.
* Integrated Campaign Execution: Leverage CMS and CRM platforms (e.g., Salesforce, HubSpot) to create seamless workflows and ensure a cohesive customer journey.
* Data-Driven Insights: Prepare detailed reports on campaign performance, delivering actionable recommendations to key stakeholders.
What's in it for you?
If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you!
In addition, a career at Ryman offers:
* Additional wellbeing leave and flexible working arrangements
* Access to over 60 discounts with well-known brands across a variety of sectors including health and wellbeing, banking, insurance, and retail
* Social club events, furry Fridays (bring your dog to work), free yoga classes
* Free gym membership for onsite gym (Christchurch office only)
* Convenient Ryman owned onsite café (Christchurch office only)
Who are you?
* You're an experienced SEO/SEM Specialist with a strong track record of developing and executing end-to-end search marketing strategies.
* You have advanced skills in platforms like Google Ads, GA4, Google Tag Manager, SEMrush.
* You bring a solid understanding of CMS and CRM platforms such as Salesforce.
At Ryman, our pioneering spirit is a part of everything we do it’s why we only want the best people — people who share our pioneering attitude towards life and retirement living — and to do so we need to offer them what all the best people want: the opportunity to push your career to new heights.
All of our people, in every area — from construction to villages, sales to technology — have the same goal: to provide the very best experience for our residents – it’s got to be good enough for Mum, or Dad. To achieve this, we all pull together. All the time. It’s the secret of our success and why we are one of New Zealand and Victoria’s fastest growing, most innovative companies. A career at Ryman really has no limits — if you’re pioneering enough.
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