As a Data Analyst / CRO Specialist at Cromwell Tools, you will play a pivotal role in improving the website’s conversion rate by identifying user behaviour trends and key improvement areas. Using data to provide actionable insights, you will develop and execute A/B tests, monitor conversion metrics, and collaborate closely with the UX, UI, and product teams to optimize the online shopping experience. This role will contribute directly to driving business growth through data-backed decisions, helping Cromwell better meet the needs of our customers and maximize online engagement.
What’s in it for you?
* Company Bonus
* Competitive annual leave allowance with annual purchase scheme
* Company Funded Healthcare Cash Plan
* Commitment to employee development plans
* 24/7 Wellbeing and Employee Support
* Cycle to work scheme
What will you do on a normal day?
* Data Analysis & Insights
* Analyze user behavior data to identify trends, conversion bottlenecks, and areas for improvement across the website.
* Develop dashboards and reports to track key performance metrics, including conversion rates, bounce rates, and engagement.
* Present data findings in a clear, concise manner to inform design and development decisions.
* Conversion Rate Optimization (CRO)
* Plan, implement, and analyze A/B tests and multivariate tests to assess the impact of changes to user flows and page elements.
* Identify optimization opportunities within the digital customer journey to maximize conversions and reduce friction.
* Regularly review and evaluate the impact of CRO initiatives on conversion rates, providing insights for future improvements.
* Cross-functional Collaboration
* Work closely with UX designers, UI designers, product owners, and developers to translate data insights into actionable changes.
* Collaborate with the UX Researcher to combine quantitative data with qualitative insights for a comprehensive understanding of user needs.
* Support product owners and stakeholders in prioritizing optimization initiatives based on projected ROI and data-driven insights.
* Document test plans, methodologies, and results to build a knowledge base for the digital team.
* Stay updated on the latest CRO and data analysis trends, tools, and best practices to ensure Cromwell remains competitive in the digital space.
What are we looking for?
* Education & Experience
* Bachelor’s degree in Data Analytics, Statistics, Marketing, or a related field.
* Proven experience in data analysis, with a focus on conversion rate optimization or digital performance.
* Experience with analytics platforms such as Google Analytics 4 (GA4), as well as A/B testing tools like Optimizely, VWO, or Google Optimize.
* Technical & Analytical Skills
* Proficiency in data visualization and reporting tools (e.g., Power BI, Tableau).
* Strong understanding of statistical analysis and experimental design for A/B and multivariate testing.
* Ability to manipulate data using SQL, Python, R, or similar languages.
* Soft Skills
* Strong analytical skills, with attention to detail and a data-driven mindset.
* Excellent communication skills to present complex data insights to non-technical stakeholders effectively.
* Problem-solving skills, with a proactive approach to identifying and implementing improvements.
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