CRM Manager
Brighton, East Sussex
Salary £40,000 - £52,000
Talent Hub is working in partnership with a respected financial services company. Their Brighton based team is looking for a skilled CRM Manager to deliver their customer communications programs and develop their automated trigger email campaigns. They require someone from either financial or professional services, with a strong background in CRM and customer comms for retention and upselling purposes. Experience of using Salesforce is also required for this job.
For this CRM Manage job you should have:
* Proven skills in creating and delivering customer comms campaigns, from Strategy, planning, content creation, delivery, analysis and reporting
* Previously designed and delivered automated trigger campaigns is essential for this role.
* A thorough understanding and working knowledge of Saleforce and other email software.
* Worked in either professional or financial services for at least 3 years.
* Previously worked at Manager level, delivering successful complex email campaigns for customer retention.
* Strong understanding of digital marketing channels and techniques
* Excellent copywriting and content creation skills
* Strong analytical and reporting skills.
Responsibilities for this CRM Manager job include:
* Design, implement, and manage a comprehensive customer communications programmme to enhance customer retention across the lifetime of the customer.
* Create content for multi-channel comms, across various digital platforms to optimise customer engagement.
* Manage the planning, execution, delivery and success of customer communication campaigns.
* Utilise and analyse customer data to identify opportunities to improve and optimise future campaign activities
Benefits:
* 25 days holiday
* Option to buy more holiday
* Gym Membership
* Private healthcare
* Excellent pension
* Many many more
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