Director, Product Marketing B2B (Viator)
Join to apply for the Director, Product Marketing B2B (Viator) role at Viator.
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier.
What We Do
Viator’s B2B team is an exciting, fast-growing business unit that drives revenue growth, diversification, and innovation for Viator’s suppliers, affiliates, and partners.
What You'll Do
We are seeking an experienced and results-driven Director of Product Marketing to lead our B2B product marketing team. The ideal candidate will be a “player coach” with a strong background in B2B marketing strategies and product marketing management (PMM).
Key Responsibilities
1. Strategic Leadership:
Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence.
2. Market Analysis And Positioning:
Conduct thorough user and market research to understand customer needs that inform product strategy and go-to-market strategies.
3. Product Launch And Go-to-Market Strategy:
Oversee successful product launches, ensuring strategies are executed efficiently.
4. Performance Measurement And Optimization:
Establish metrics for product marketing success and measure outcomes against goals.
5. Team Development:
Mentor and coach team members, fostering career growth and skill development.
6. Hands-On Execution:
Contribute directly to projects when necessary, demonstrating a can-do attitude.
7. Stakeholder Collaboration:
Work closely with key stakeholders to ensure alignment and communication of marketing initiatives.
Qualifications
1. 8+ years of experience in product marketing management, with a proven track record in core B2B marketing skills.
2. 5+ years of leadership experience in managing and developing high-performing product marketing teams.
3. Strong leadership skills with the ability to motivate and inspire teams.
4. Exceptional strategic thinking and excellent communication skills.
5. Bachelor’s degree in marketing, business, or a related field; MBA preferred.
Perks of Working at Viator
1. Competitive compensation packages including base salary, annual bonus, and equity.
2. Remote-friendly approach to collaboration with a flexible schedule.
3. Donation matching for charitable donations.
4. Tuition assistance for qualified programs.
5. Lifestyle benefit for personal spending.
6. Travel perks and employee assistance programs.
7. Health benefits with great coverage.
Our Values
1. We aspire to lead and innovate.
2. We’re relentlessly curious.
3. We’re better together.
4. We serve our customers, always.
5. We strive for better, not perfect.
6. Our workplace is for everyone.
If you need reasonable accommodation during the application process due to a medical condition or disability, please reach out to your recruiter.
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