Senior Programme Manager, Destination - London
Purpose of team
Lead on London’s Visitor Experience strategy to improve the visitor experience in London and attract new experiences and major events to animate the city. Key objectives include improving access to data for the city’s placemakers, encouraging visitors to see more of the city and make more sustainable choices in destination, improving the city’s visitor offer as well as improving perceptions of the city. The team also support and connect the city’s placemakers and key stakeholders with data, product development, and marketing.
Purpose of role
You will manage and deliver key programmes of London’s visitor experience strategy such as engaging visitors to see more of the city, improving the sustainability of London’s visitor offer, supporting the city’s placemakers to strengthen and diversify visitor experiences and improving the visitor welcome. Connecting, influencing and supporting key stakeholders and city placemakers will be at the heart of everything you do.
Key Tasks
* Lead and delivery a variety of programmes within the visitor experience strategy to improve the visitor experience in London and encourage visitors to see more of the city
* Represent London & Partners at key stakeholder meetings, connect and support the city’s placemakers, identifying and encouraging collaborative opportunities aligned to the strategy
* Account manage key partners and deliver key support programmes, working with internal teams to provide data and insights, product development and marketing support
* Coordinate with the Major Events team to identify opportunities in London to attract large ‘anchor’/ headline events and experiences to animate the city.
* Support the Consumer Marketing team to improve perceptions of London and influence visitor decision making through owned, earned and paid channels
* Work closely with colleagues across the organisation, helping them to understand how they can support visitor experience strategy through their work.
* Manage new programmes and/or commercial products to grow consumer spend in the city’s leisure and visitor economy
* Any other reasonable duties as allocated by the line manager.
You’ll have/bring
Essential
* Experience within a placemaking or destination management environment
* Excellent stakeholder and account management skills, able to effectively manage and coordinate multiple stakeholders at all levels from a variety of public and private organisations
* Strong network of relationships with placemaking stakeholders in London and nationally, from boroughs and business improvement districts to regional, national and international commercial organisations
* End to end programme management experience, leading cross functional teams and external stakeholders to both define and achieve demonstrable outcomes
* Ability to prioritise and lead multiple programmes
* Evidence of customer first, data led approach to planning
* Excellent communication skills, both written and verbal
* Proactive approach to problem solving
* Line management experience (should the team grow)
You’ll Get
* To join a fast paced, flexible and inclusive social enterprise
* Hybrid working environment
* 30 days’ holiday in addition to UK public holidays
* Excellent employer pension contribution and Medical Cash Plan
Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.
London\\\'s diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.
We encourage applications from all sections of the community.