An exciting opportunity has opened up for a Marketing Manager to join a dynamic B2B software company based in Manchester. This is a fixed-term, 12-month role covering maternity leave — perfect for a creative, results-driven marketer eager to make an impact in a forward-thinking team.
The Marketing Manager will lead the company’s marketing efforts, driving lead generation, boosting brand awareness, and fostering customer engagement. Reporting directly into the CRO, you will be managing a team of junior marketers. This role suits someone with B2B software experience, a passion for digital marketing, and a strategic mindset.
What you’ll be doing…..
* Develop and implement data-driven marketing strategies aligned with business goals.
* Create high-quality content, including blogs, whitepapers, and email campaigns, ensuring brand consistency.
* Plan and execute lead generation campaigns, working closely with the sales team to track and optimise performance.
* Manage digital marketing efforts, including SEO, PPC, and social media strategies.
* Organise and promote marketing events and business development initiatives.
What you’ll need….
* Proven experience as a Marketing Manager or similar, ideally in B2B software.
* Strong knowledge of digital marketing, lead generation, and brand development.
* Proficiency in marketing tools such as HubSpot, Google Analytics, and CRM platforms.
* Excellent communication and project management skills.
* A proactive, adaptable mindset with the ability to manage multiple projects simultaneously.
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