Job Description – Marketing & Digital Specialist
Location: Wakefield - Office Based
Contract: Full-time, Permanent
Salary: Competitive, based on experience
Marketing and Digital Specialist
The Marketing and Digital Specialist will play a pivotal role in The New Homes Group’s (TNHG) digital-first marketing team. This role will bridge the gap between marketing strategy and technical execution, ensuring our digital presence is innovative, efficient, and results-driven.
This is a fast-paced, hands-on role suited to a seasoned digital marketer with a deep technical skillset—someone who can not only conceptualise and execute marketing campaigns but also be able to create web pages, optimise CRM workflows, automate marketing processes, and improve digital performance.
If you thrive in an environment where no two days are the same, love problem-solving, and enjoy both the strategic and hands-on elements of digital marketing, this is the role for you.
Key Responsibilities:
Digital Strategy & Execution:
Own the execution of high-impact digital marketing initiatives across email, web, and paid channels.
Implement data-driven marketing automation and CRM workflows to optimise customer journeys.
Plan and execute multi-channel campaigns, ensuring seamless user experiences across platforms.
Technical Marketing Expertise:
Write and edit clean, efficient HTML and CSS for email marketing, landing pages, and digital assets.
Manage and optimi...