Job Summary:
We are seeking an experienced and motivated CRM Manager to lead and optimise our customer relationship management strategies. This role requires a data-driven professional with excellent organisational and analytical skills who can manage lists, flows, and segments while ensuring our sales pipeline is consistently filled with highly engaged leads.
Key Responsibilities:
List and Segment Management:
? Maintain and manage all customer lists, flows, and segments in Klaviyo.
? Regularly update and refine audience segments to ensure relevance and engagement.
Performance Metrics:
? Track and analyse performance metrics across all CRM initiatives.
? Provide actionable insights and recommendations to optimise performance, deliverability and all key KPI's.
Campaign Management:
? Plan, execute, and manage daily CRM campaigns, ensuring timely delivery and maximum impact as well as overseeing strategy.
? Conduct A/B testing to identify the most effective strategies and improve campaign performance.
Workflow and Hygiene Management:
? Oversee all workflows to ensure seamless customer experiences.
? Maintain the hygiene of customer lists, ensuring data accuracy and quality.
Collaboration with Customer Service:
? Work closely with the customer service team to ensure the sales pipeline is filled with highly engaged leads.
? Sense-check data to align strategies with customer service insights and sales goals.
Innovation and Updates:
? Stay updated with the latest CRM tools and technologies to enhance operational efficiency.
? Implement updates and improvements to workflows as needed.
? Collaborate with the design team in Figma to create visually appealing and effective campaign assets.
Qualifications:
Proven experience as a CRM Manager or similar role.
Strong understanding of CRM systems, particularly Klaviyo.
Exceptional organisational and multitasking abilities.
Proficiency in data analysis and performance tracking.
Experience with A/B testing and campaign optimisation.
Excellent communication and collaboration skills.
Familiarity with Figma for design collaboration is a plus.
Ability to think strategically and execute with attention to detail.
Strong experience with Acquisition and retention across CRM
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