Marketing Executive We are looking to recruit and experienced digital marketing executive to join our head office based in St Albans. You will be responsible for developing, planning and implementing Digital Marketing strategies across Abbots Care, along with supporting and developing a strong brand identity. The Role: Contribute, execute and manage comprehensive digital marketing campaigns to promote Abbots Care home care services, including boh online and offline channels. CMS support – you will help to optimise our website; create content and ensure best practice for technical components and SEO. You’ll understand (or be willing to learn) how to create meta ads and PPC. You’ll lead our email marketing – managing data and managing and segmenting prospects through the sales funnel. Conduct marketing research to identify trends, customer preferences and competitive activities, using insights to inform marketing strategies and tactics. Manage social media platforms including content creation, posting schedules, community engagement and performance tracking. Drive traffic to our website and creating compelling content. Help identify, message and follow up with potential customers. You’ll have KPIs and goals and we’ll want recommendations for engaging content and raising brand awareness Analyse campaign performance metrics and KPIs, providing regular reports and recommendations for optimisation to drive engagement, leads and conversations. Collaborate with internal teams, including new business, operations and customer service, to align marketing efforts with business objectives and support overall company growth. Plan and coordinate participation in events including community outreach programmes to raise awareness and generate leads. Support the development of marketing collateral and presentations for new business opportunities, client meetings and industry conferences. Stay up to date of industry trends, best practices and technologies in marketing and the social care sector, applying insights to innovate and improve marketing efforts. What we can offer: A salary of £25,000 - £30,000 per annum dependent on experience enrolment into the company bonus structure after 3 months Excellent paid training and diplomas 5 Day week Professional Development Discounts for leading brands Comprehensive training Contributory pension scheme Excellent Career progression opportunities Friendly and supportive management team The Minimum requirements: Good understanding of experience with multichannel marketing methods, including use of platforms such as Google Analytics, WordPress and CRMs 2 years of experience in a marketing role Bachelor’s degree in Marketing or similar qualification If this role sounds of interest, please apply on our website or call our recruitment team on 01727 891004 for more information. Abbots Care is one of the lead providers across Hertfordshire, by providing care for people within their own homes.