Job Description
JOB TITLE Director of Marketing
REPORTS TO Chief Operating Officer
SALARY £55k- £60k per annum
HOURS 35 hours per week
HOLIDAY ENTITLEMENT 6.6 weeks inclusive of bank holidays
LOCATION Wells Cathedral, Wells, BA5 2UE
A message from our COO
Thank you for your interest in our new role of Director of Marketing.
If you’re motivated by the difference that heritage makes to places and people, about sharing inspiring stories and exciting events with a wide range of people, then this role could be for you. You will be joining Wells Cathedral at a pivotal time, with the launch of our new Strategic Plan shaping our work over the next 10 years. We want more and a wider range of people engaging with the Cathedral as a place of worship, a visitor, or as a community partner, and to deliver our primary purpose of worship and care for our world-class heritage, ensuring the celebration and sharing of Wells Cathedral’s unique assets, and musical tradition.
This role will play a crucial part in our vision for growth and in helping us to achieve our ambitions. As we build connections and relationships with people, develop our masterplan for the Cathedral and wider estate to carry out a range of projects and open up more of our heritage and expand our visitor experience, and grow income generation opportunities, you will be joining a wonderful team at a really exciting time in our history.
I look forward to hearing from you.
Nerys Watts
Chief Operating Officer, Wells Cathedral
Purpose of job
KEY RESPONSIBILITIES
· You will be an inspiring leader promoting a positive and collaborative culture developing, supporting and managing the Cathedral’s Marketing Team to work across the organisation with an integrated approach. Set clear objectives, outcomes and KPIs for the team.
· To lead the Cathedral’s marketing, communication and PR work, developing and delivering a highly effective and impactful Marketing and Communications strategy.
· You will have outstanding communication skills and able to work positively with a wide range of internal and external stakeholders.
· To build our profile across the South West, UK and international audiences, growing and diversifying engagement and visitation, delivering audience growth strategies. Produce creative and high impact campaigns to nurture existing audiences and develop new ones.
· To lead and develop the direction of our brand, both physically and digital. You will bring experience and insights of the wider heritage and cultural sector and have a successful track record in driving growth.
· To create innovative marketing campaigns and plans to achieve agreed financial targets and objectives, supporting the delivery of commercial and fundraising income expansion and working closely with these departments.
· To ensure that audience insights, data and trends are integrated into decision making and campaigns to build new and diverse audiences. Conduct relevant market research to inform recommendations including analytics to measure ROI and with a focus on delivery.
· To lead on the development and delivery of the Cathedral’s digital communication activities, including a new website, ensuring user experience is efficient and effective and content is inspiring. Adept at using data analytics to measure impact of campaigns and making data driven decisions.
· Develop and maintain digital platforms across the Cathedral developing digital champions throughout the organisations and increasing brand awareness through creating and curating dynamic and engaging content (including copy, images and videos) for the website and social media channels ensuring all materials are accessible and inclusive.
· To develop and maintain strong press and media contacts, maximising the impact of a range of opportunities to build awareness and support engagement with an excellent track record of positively managing media relations, reputation and brand integrity.
· Experience of managing a marketing budget and targeting it to achieve maximum impact and outputs, with an evaluation led approach.
· To ensure all marketing activities comply with relevant legal, regulatory, and ethical standards. This includes adhering to the UK GDPR (UK General Data Protection Regulation) requirements in the handling of customer data, ensuring transparency and security in all digital communications, and maintaining high standards of privacy.
· Implementing robust reporting systems for presentation to senior leadership, providing transparency and ensuring alignment with the Cathedral’s broader objectives, allowing for adjustments to strategy as needed.
· Work closely with the leadership team and other directors to contribute to and drive the successful delivery of the Cathedral’s Strategic Plan. You will collaborate with senior leadership to ensure that marketing initiatives are fully integrated into the broader strategic framework and support the achievement of the Cathedral's long-term goals.
Person specification
· You will have senior level experience in marketing and communications, with a strong track record of growing profile, developing brand and building audiences and visitor engagement.
· Significant experience in developing and successful delivery of an impactful marketing and communications strategy.
· Experience of brand development and positioning, challenging perceptions and inspiring new and wider engagement.
· Passionate about heritage and the wide range of opportunities and experiences it can offer.
· Strong organisational and leadership skills, with a successful track record of leading and developing diverse teams. A team player with a collaborative approach who is able to build relationships with a wide range of internal and external stakeholders and positively manage change.
· Strong budget management and project delivery experience, able to work on multiple priorities with a solutions-focused approach.
· Outstanding written and verbal communication skills.
· A strategic thinker able to use their initiative and effectively influence and inspire.
· Strong understanding of issues relating to equality, diversity and inclusion, and UK GDPR requirements.
The successful applicant will also be expected to share in Wells Cathedral’s commitment to safeguarding and promoting the welfare of children, young people, and vulnerable adults.
All the above criteria are considered essential criteria.
Being able to work in sympathy with the aims and ethos of the Church of England is a desirable criterion.
Main Terms and Conditions
Employment status Full-time, permanent.
Hours of work 35 hours per week full time. We are open to flexible working and hybrid options for this role.
Remuneration £55k- £60k per annum.
Discount A discount of 10% is available from the Cathedral Shop and The Loft Café.
Parking A single car park space is provided in the Cathedral car park. Cars are parked at the risk of the owner.
Pension Defined Contribution Scheme. Contributions as % of salary:
Age Employee Employer
55 5% 10%
Holiday 6.6 weeks per annum inclusive of bank holidays. The holiday year runs from 1 January to 31 December. Annual leave is authorised by the COO.
Location Wells Cathedral, Wells, BA5 2UE
Expenses All reasonable working expenses will be met in line with Cathedral policy.
Probation This post will be subject to a probationary period of 6 months. The post-holder will, during their probationary period, be required to satisfactorily complete learning in Health & Safety and in Safeguarding as deemed by the Cathedral to be relevant and appropriate to this post. The appointment is subject to the satisfactory completion of all pre-employment checks, including a basic Disclosure and Barring Service check.
To apply, please submit a copy of your latest CV together with a supporting statement explaining your motivations for applying for the role, how your skills, knowledge and experience match the role outline, and what you can bring to it. Shortlisted candidates will be required to complete our standard Application Form and Equal Opportunities Monitoring Form.